Instagram comments automation: How to set it up
What is Instagram comments automation?
Benefits of the Instagram comments automation
-
Save time: Automatically replying to comments frees up time to focus on other tasks. -
Consistency: Ensure every comment is responded to, preventing missed opportunities. -
Personalization: Set custom replies or DMs tailored to specific keywords, creating more meaningful interactions. -
Increased conversions: By automating follow-ups through DMs, you can guide leads directly to the next step in your sales funnel.
Limitations of the Instagram comments automation
-
Plan restrictions: Only available for Advanced, Enterprise, or trial Kommo users.
Requirements to use Instagram comments automation
An Advanced or Enterprise plan, or a trial account with access to Kommo’s Salesbot. -
Your Instagram account is connected to Kommo. Need help connecting your Instagram? Check out our article here .
How to set up Instagram comments automation in Kommo
-
Go to Settings > Communication tools , then navigate to the Salesbots section in Kommo. Click Create a new bot.
-
In the visual builder, select Condition.
-
In the condition step, choose If Client comment Equals: Manual input and enter a specific keyword that will trigger the automation. In the example below, the keyword is “I want a discount”.
-
Click the Add next step button and select Comment. Choose your Instagram account as the channel and enter the response you want to send to your clients when their comment triggers the automation.
-
Next, click the Add next step button again and select Message. Then you can create a new message or choose a template to be sent as a direct message to your clients. After you're done, click Save & Continue.
-
You'll then be prompted to set the execution condition and triggers. For the “When this happens” trigger, navigate to “Conversational triggers” and select When a comment is received on 'Your Instagram account' on ‘any posts or selected post(s)’.
-
Once everything is set, click Done to start the Salesbot.