Top 35 Sales Tools to Maximize Conversion & Growth

May 20, 2024

34 min.

Ever wonder why some shops sell more than others? Sometimes, even the best teams can’t work magic without the right gear. Like a mechanic needs a wrench, so do sales teams need their specialized tools.

Every sales team needs the right tools to snag and handle potential customers. This article is for those who want to revolutionize their sales strategy, skyrocket conversion rates, and fuel exponential growth.

Welcome to our comprehensive guide on the top 35 sales tools to maximize conversion and growth. This curated list will equip you to streamline your processes, amplify your outreach, and propel your business toward unparalleled success.

So buckle up, fellow sales warriors! Whether you’re a seasoned pro or a fresh-faced recruit, this toolkit is your passport to sales stardom. Let’s explore the tools that turn leads into gold, one click at a time.

What are sales tools?

Sales tools are dynamic applications that streamline sales tasks for efficiency and productivity and serve broader functions. They aid any aspect of the sales process, irrespective of their initial design and purpose.

After extensive research and engaging conversations, we’ve categorized the best sales tools into nine essential types:

  1. CRM (Customer Relationship Management): The backbone of customer interactions, CRM systems help manage and analyze customer data throughout the lifecycle, fostering improved business relationships.
  2. Sales Intelligence and Prospecting: These tools provide valuable insights into potential customers, helping sales teams identify and target prospects precisely.
  3. Integration tools: They ensure seamless data flow between different platforms, enhancing the consistency and accessibility of sales information.
  4. Sales Productivity: It is focused on maximizing the efficiency of sales activities; these tools help manage tasks, schedules, and communications effectively.
  5. Marketing Automation and ABM (Account-Based Marketing): These tools align marketing and sales efforts by automating repetitive marketing tasks while tailoring strategies to key accounts.
  6. Customer Success: Tools that ensure customers achieve their desired outcomes, fostering loyalty and long-term relationships.
  7. Sales Analytics: These tools dissect sales data to reveal patterns, measure performance, and forecast future sales trends. By saving Facebook ads, businesses can track ad performance over time, analyze their impact on sales, and make data-driven decisions to optimize future campaigns.
  8. CPQ (Configure, Price, Quote) Software: This software streamlines the quoting process; CPQ tools help sales teams quickly generate accurate and customized proposals.
  9. Generative AI: These tools are revolutionizing the sales landscape by leveraging artificial intelligence to generate content and insights and automate tasks.

What are the top 35 sales tools for conversion and growth?

In the fast-paced sales world, having the right tools can make all the difference. Whether you’re looking to streamline your process, enhance communication, or boost productivity, there’s a tool out there to help you.

Here are the 35 top sales tools, categorized to cover various aspects of the sales process, chosen to help your team stay profitable and productive.

Customer relationship management (CRM) tools

CRM tools are essential for both sales and marketing teams, transcending organizational boundaries. They enhance customer interactions and data tracking across the entire relationship span, elevating customer service and satisfaction.

CRMs streamline the organization of contacts, lead management, follow-up scheduling, and centralizing vital customer details while simplifying access and management.

1. Kommo

In the dynamic world of customer relationship management, Kommo is a paragon of personalization and efficiency. It’s not merely a CRM; it’s a comprehensive ecosystem that integrates sales, marketing, and customer support into a seamless experience.

Kommo’s rich array of features indicates its commitment to enhancing lead generation, streamlining sales processes, and elevating customer interactions.

Ideal for: Kommo CRM is the perfect partner for businesses of any size, offering scalability and a user-friendly interface that adapts to any enterprise's unique demands.

Key features
Visual sales pipelines: Effortlessly track leads and deals with intuitive drag-and-drop pipelines.Automation: Set customizable rules for follow-ups, task assignments, and notifications to run on autopilot.Lead scoring: Identify & prioritize your most promising leads for timely engagements.Unified contact profiles: Consolidate all customer interactions (emails, calls, meetings) in a single, comprehensive view.Segmentation & tagging: Organize contacts effectively for targeted outreach and marketing campaigns.Analytics & reporting: Access custom dashboards and in-depth reports for strategic insights.Integration capabilities: Connect email, messenger platforms, and many marketing tools.Mobile app: Manage your CRM on the go with full functionality available on iOS and Android devices.

User reviews: Users have embraced Kommo CRM, praising its intuitive design and powerful features that simplify complex business processes.

Pricing: Kommo offers competitive pricing with a Base plan at $15/user/month, perfect for small businesses; an Advanced Plan at $25/user/month, ideal for growing companies; and an Enterprise Plan at $45/user/month, designed for large organizations.

2. HubSpot CRM

Renowned for its deep integration capabilities, HubSpot CRM is a powerhouse supporting many business functions. Its extensive feature set is a testament to its support for inbound marketing strategies, sales automation, and excellence in customer service.

Ideal for: Businesses of all sizes will find HubSpot CRM a scalable and robust ally capable of growing alongside their evolving needs.

Key features
Contact & deal management: Keep your contacts and deals in perfect harmony.Email scheduling and tracking: Send and monitor emails with precision.Pipeline management: Navigate your sales pipeline with clarity.Marketing automation integration: Seamlessly blend marketing into your sales process.Reporting dashboard: Gain insights from data visualized on a comprehensive dashboard.Live chat and conversational bots: Engage customers in real-time conversations.Meeting scheduling: Coordinate meetings effortlessly.

User Reviews: The G2 community has spoken, bestowing upon HubSpot’s Marketing Hub a stellar 4.4 rating based on over 10,000 reviews!

Pricing: Accessibility meets functionality with a free tier for starters, while paid plans, offering a wealth of additional features, begin at $45 per month.

3. Pipedrive

Pipedrive is a beacon of intuitive sales management designed to elevate productivity with its visual pipeline management system. This system empowers sales teams to zero in on pivotal deals, ensuring no opportunity slips through the cracks.

Its user-friendly interface and customization capabilities are highly praised by sales professionals who value a transparent and organized overview of their sales activities.

Ideal for: Pipedrive is the go-to CRM for small to medium-sized businesses that demand a straightforward yet potent tool to refine their sales processes.

Key features
Customizable pipelines: Tailor your sales pipeline to fit the unique contours of your business.Email integration and tracking: Keep tabs on your email communications within the CRM.Activities and goals tracking: Monitor your team’s progress and align with your objectives.Advanced reporting and dashboards: Derive actionable insights from sophisticated data visualizations.Mobile app support: Take your CRM anywhere with full mobile functionality.API access and integrations: Connect Pipedrive with leading apps to create a seamless tech ecosystem.Automation: Streamline your workflow by automating routine tasks.

User reviews: Pipedrive has garnered acclaim on G2, earning a 4.2 rating from nearly 2,000 reviews. Users celebrate its simplicity and the efficacy of its pipeline management.

Pricing: Pipedrive’s pricing is as competitive as it is flexible. It starts at $24 per user/month, with a reduced rate of $14 per user/month for those opting for the annual payment plan.

4. Salesflare

Salesflare is a favorite name in the CRM industry, specifically tailored for small B2B businesses. It revolutionizes data entry by automatically gathering information from emails, social profiles, and beyond, ensuring that every interaction with leads is captured without fail.

This automation allows sales teams to dedicate their efforts to engaging with customers rather than being bogged down by CRM upkeep.

Ideal for: Salesflare is a boon for small to medium-sized B2B businesses that seek a CRM solution that’s not only easy to use but also smart enough to handle data entry autonomously.

Key features
Automatic data capture: From emails and calendars, ensuring every detail is noticed.Seamless integration: Works with Google Workspace and Microsoft Office 365.Email tracking and campaign tools: Built-in for efficient communication management.Customizable sales pipelines: Adapt the CRM to fit your sales process.Advanced reporting: Gain deep insights with sophisticated reporting tools.Mobile app availability: Stay connected with iOS and Android app support.

User reviews: With a stellar 4.8 rating on G2, Salesflare is celebrated for its user-friendly interface and powerful automation capabilities that significantly reduce manual labor.

Pricing: Salesflare’s pricing begins at a competitive $29 per user/month, offering a high-value proposition for businesses looking to enhance their CRM experience.

Sales intelligence & prospecting tools

Sales intelligence and prospecting tools are indispensable assets for businesses. They bridge the gap between data and actionable insights and empower teams to track and analyze customer interactions and behaviors, providing a strategic advantage in nurturing client relationships.

5. LinkedIn Sales Navigator

LinkedIn Sales Navigator harnesses LinkedIn's extensive network to provide B2B sales professionals unparalleled search capabilities, personalized lead recommendations, and up-to-the-minute insights.

It’s an essential tool for those aiming to forge stronger connections and tailor their outreach efforts with precision.

Ideal for: B2B sales professionals who want to tap into their LinkedIn network for superior prospecting and relationship building.

Key features
Advanced lead & company search: Locate prospects with precision.Tailored lead recommendations: Receive suggestions aligned with your sales needs.CRM integration: Sync with your existing CRM for streamlined operations.InMail credits: Reach out directly to prospects with LinkedIn’s messaging service.Real-time sales updates and alerts: Stay informed about your network’s activities.

User Reviews: LinkedIn Sales Navigator is acclaimed for its effectiveness in prospecting within LinkedIn, reflected in a positive 4.3 rating based on nearly 2000 reviews.

Pricing: The journey with LinkedIn Sales Navigator begins at $79.99 per month for the Core (Professional) plan, offering a robust set of tools for the modern sales professional.

6. EasyLeadz

EasyLeadz’s “Mr. E” tool is a game-changer for B2B sales teams. It offers a streamlined approach to obtaining direct contact numbers. This innovative tool is especially beneficial for sales professionals prioritizing voice communication to connect with potential clients.

Ideal for: “Mr. E” is tailored for B2B sales teams where direct calling is a fundamental aspect of the sales strategy, providing a significant edge in efficiency and outreach.

Key features:
Direct dial phone numbers: Gain immediate access to B2B contacts.B2B contact database: A comprehensive repository of business contacts.Chrome extension: Quick and convenient access to contact information.CRM integration: Seamlessly works with major CRM platforms.Real-time data enrichment: Ensures the most current contact information is at your fingertips.

User reviews: With a high 4.6 rating on G2, EasyLeadz’s “Mr. E” is lauded for its contact data's accuracy and effectiveness in enhancing call outreach, as evidenced by over 1,000 reviews.

Pricing: “Mr. E” offers three pricing tiers, starting at an accessible $29, which includes 40 credits. This makes it a cost-effective solution for sales teams dedicated to making an impact through direct communication.

7. Snov.io

Snov.io is a holistic cold outreach automation platform crafted to refine the prospecting process. It stands out for its suite of tools designed to bolster lead generation and nurturing, offering solutions for email discovery, automated outreach, and performance tracking.

Ideal for: Snov.io is the perfect ally for sales teams and marketers aiming to amplify their outreach efforts efficiently and scale.

Key features
Email finding and verification: Ensures the accuracy of your contact lists.Drip campaigns with automated follow-ups: Engages your prospects with minimal manual effort.Email tracking and analytics: Gains insights into the effectiveness of your outreach strategies.Technology checker: Understands the tech landscape of your prospects for tailored conversations.CRM integration: Maintains a seamless flow of data across your sales tools.API for custom connections: Integrates Snov.io into your unique tech ecosystem.

User reviews: Snov.io has earned a robust 4.6 rating from G2 users, who commend its dependable email verification service and impressive automation features.

Pricing: Snov.io offers a Free Plan with basic features, while its paid plans start at $39 per month (or $30 per month when billed annually). These plans provide a comprehensive set of tools for effective outreach.

8. Apollo.io

Apollo.io stands out for its approach to streamlining the prospecting process. By integrating with popular CRMs, enriching leads with detailed information, and offering an intuitive user interface, Apollo.io reduces the time and effort required to connect with potential customers.

Ideal for: Apollo.io is ideal for sales teams and marketers looking to streamline their sales engagement and prospecting efforts.

Key features:
Contact database: Access millions of contacts and companies, filterable by industry, company size, and more.Sales engagement: Create and automate multi-channel outreach campaigns.Analytics and reporting: Detailed tools provide insights into campaign performances and pipeline health.Integrations: Seamless integration with CRM systems like Salesforce and HubSpot.

Pricing:

Apollo.io provides a free Plan for basic email tracking, limited CRM integration, and contract research, and there are three pricing tiers when you want to expand.

  • Basic plan: Starts at $49/user/month, includes lead scoring and deeper CRM integrations.
  • Professional plan: Begins at $99/user/month and offers additional data points and premium support.
  • Custom plan: Tailored features and pricing for large enterprises.

Integration tools

Integration tools are essential for streamlining workflows and enhancing productivity by connecting various applications and services. They enable a seamless data exchange and automation across different platforms.

9. Zapier

Zapier is a testament to the power of automation. Its user-friendly platform simplifies complex workflows. It is an innovative tool that facilitates no-code automation, serving as a virtual bridge between various applications.

Ideal for: Zapier is perfect for individuals and companies, especially those who need a dedicated development team or coding expertise.

Key features
App integration: Connects different apps to help automate tasks.Trigger events and actions: Automates actions in one app in response to triggers in another.Unlimited multi-step Zaps: Creates complex workflows across multiple apps.Data privacy: Adheres to short-term data retention for user privacy.Zapier paths: Sets conditional workflows based on trigger details.

User reviews: With a 4.5 out of 5 stars rating on G2, Zapier is celebrated for its cost-saving benefits and wide tool exposure despite challenges with more intricate setups.

Pricing: Zapier offers a Starter plan at $29.99/month for 750 tasks, with costs scaling up based on usage. It’s more affordable than custom script development, though attention to task limits is crucial to avoid unexpected charges.

10. Integrately

Integrately is designed to connect your favorite apps and automate tasks without any coding required. With a user-friendly interface and over 1,000+ app integrations, Integrately is ideal for businesses of all sizes, aiming to automate mundane tasks and boost productivity.

Ideal for: Integrately is perfect for online businesses looking to automate repetitive tasks, increase efficiency, and focus on value-adding activities.

Key features
Scheduler: Sets triggers at specific intervals to automate tasks like fetching ad insights.Iterator: Processes collections of data one by one, passing each value to subsequent actions.AutoRetry: Ensures continuity of automation despite temporary failures.Multiple steps: Creates complex, multi-step automation workflows tailored to your needs.Webhooks: Triggers automation from events in other applications using a unique URL.Conditional logic: Uses IF statements and filters to execute tasks based on specific criteria.Branching: Builds dynamic workflows with multiple paths using conditional logic.

Pricing: Integrately offers a 14-day free trial for users to experience its capabilities firsthand. For those who want to expand after that, there are 4 pricing tiers.

  • Starter: At $29.99/month, it includes 2000 tasks and limited functions.
  • Professional: Priced at $49/month, offers 10,000 tasks, 50 automations, and unlimited premium apps.
  • Growth: Costs $124/month, provides 30,000 tasks, folder permissions, and unlimited automation.
  • Business: At $200/month, grants 150,000 tasks and all features of the Growth plan.

Additional costs: An 18% tax is applied at checkout, affecting the final pricing.

11. Twilio Segment

Twilio Segment, formerly known as Segment, is a comprehensive cloud communications platform integrated into Twilio’s suite of services. It enhances digital engagement by leveraging customer data across various touchpoints.

Ideal for: The Twilio Segment is ideal for digital marketers and businesses that must consolidate customer data from various sources, such as CRMs, customer service applications, and analytics tools, into a single platform.

Key features
Unified data platform: Aggregates customer data across multiple channels for a holistic view.Email marketing optimization: Personalizes emails and sets frequency caps to minimize unsubscribes.Propensity modeling: Utilizes algorithms to predict customer purchase behavior.Real-time audience creation: Builds targeted campaigns for scenarios like cart abandonment.Data-driven product development: Collects app data for informed product enhancements.Engineering efficiency: Offers an API for streamlined data manipulation and reduced coding needs.Comprehensive integrations: Connects with over 300 marketing tools and allows for custom API mashups.

Pricing:

  • Free plan: Access to 300+ integrations, 2 sources, and up to 1,000 monthly visitors.
  • Starter plan: $120/month for 10,000 monthly visitors, unlimited sources, and data warehouses.
  • Custom plans: Tailored pricing for more extensive requirements.

12. Fivetran

Fivetran is a data integration platform that simplifies data extraction, cleaning, transfering, and synchronization from various sources to a single database. It’s designed to streamline data management tasks with minimal coding required.

Ideal for: Fivetran is suitable for businesses that need to manage large volumes of data from multiple sources, such as Salesforce, Facebook, AWS, Azure, Google Analytics, and Oracle and want to automate their data workflows.

Key features
Data extraction: Offers hundreds of connectors for easy data extraction from various sources.Data cleaning: Automatically cleans data by removing duplicates and correcting errors.Data transformation: Transforms data for analysis and use in data warehouses like Snowflake and Redshift.Data sync: Syncs data every six hours by default, with customizable schedules for up-to-date information.

Pricing:

  • Starter plan: Starts at $701.75/month for 2 million active rows of data.
  • Standard plan: $1,052.63/month for additional features and capacity.
  • Enterprise plan: Costs $1,403.51/month for enterprise-level data management needs.

Sales productivity tools

Sales productivity tools are designed to enhance the efficiency and effectiveness of sales processes, enabling teams to focus on driving conversions and closing deals. They streamline tasks, automate workflows, and provide valuable insights into sales performance.

13. Slack

Slack is a renowned communication platform that has transformed how teams interact internally. It is known for managing conversations and its ability to integrate many sales and productivity tools, centralizing work processes.

Ideal for: Slack is perfect for teams of any size that require a dynamic platform to centralize communication and streamline their workflow efficiently.

Key features
Organized channels: Facilitates topic-specific discussions for better organization.Direct messaging and group calls: Offers various communication methods, including private and group options.File sharing and collaboration: Simplifies document sharing and cooperative work.Extensive app integrations: Connects with various tools to unify work processes.Searchable history: Allows for quick retrieval of past conversations and files.Customizable notifications: Enables personalized alerts to keep teams informed.

User reviews: Slack is highly regarded for its user-friendly interface and comprehensive integration capabilities, earning an average rating of 4.5 stars from nearly 33,000 users.

Pricing: Slack offers a free Plan ideal for small teams, offering core features without cost. The Standard Plan begins at $7.25 per user/month when billed annually, providing additional features for growing teams.

14. Notion

Notion has been recognized as one of the top project management apps for 2024. It is particularly favored by content creators, solopreneurs, and small teams. Its flexibility and user-friendly design make it stand out from the rest.

Ideal for: Notion is perfect for individuals and teams who need a versatile and customizable project management tool that can adapt to their workflow.

Key features
Flexible page organization: Allows for easy drag-and-drop rearrangement of content blocks.Information management: Utilizes collapsing arrows to manage content visibility on pages.Powerful tables: Offers dynamic tables with customizable columns and filtering options.Multiple project views: Provides various views like timeline, board, and calendar for project planning.

Pricing:

  • Free: A comprehensive plan with essential features suitable for individual use.
  • Plus: This is for advanced individual use, priced at $8/month (billed annually) or $10/month (billed monthly).
  • Business: Tailored for small teams, costing $15/user/month (billed annually) or $18/user/month (billed monthly).
  • Enterprise: Designed for larger companies, with pricing available upon contacting Notion’s sales team.

15. Calendly

Calendly is a premier scheduling software that streamlines appointment settings. It allows businesses to minimize administrative tasks and focus on their core activities. It enhances customer experience by showcasing available slots and facilitating easy booking.

Ideal for: Calendly is ideal for businesses of any size that require a user-friendly platform for clients to schedule appointments efficiently.

Key features
Availability settings: Enables staff to set personal availability and administrators to schedule event types.Calendar sync: Integrates with Google, Microsoft, and Apple calendars to prevent double-booking.Booking page: Offers customizable booking pages and meeting polls for appointment setting.Reminders and notifications: Sends automatic booking confirmations and allows reminder setup on paid plans.Software integrations: Connects with over 40 apps, including payment processors and CRM software.Meeting polls: Facilitates group scheduling with polls to find suitable times for all participants.Routing: Automates client routing to appropriate meetings based on qualifying questions.

Pricing:

  • Basic: Free plan for creating one event type and sending automated notifications.
  • Essentials: $8/user/month (billed annually), includes two calendar connections and personalized links.
  • Professional: Priced at $12/user/month (billed annually), offers text notifications and over 700 app integrations.
  • Teams: Costs $16/user/month (billed annually), suitable for group events and advanced routing options.
  • Enterprise: Custom pricing for large companies needing advanced features, support, and security.

16. Mailtastic

Mailtastic Email Signature Software is a robust platform that empowers businesses to craft and oversee professional email signatures. It streamlines the creation of uniform and branded signatures, enhancing email communication and corporate identity.

Ideal for: Mailtastic is ideal for businesses of all sizes looking to centralize their email signature management and boost their marketing initiatives.

Key features
Centralized management: Offers a single platform for managing email signatures across the organization.Customizable templates: Provides a range of templates that can be personalized to align with company branding.Campaign management: Enables the addition of banners, messages, and CTAs within signatures for marketing campaigns.Analytics and tracking: Delivers insights into signature performance with click, impression, and conversion tracking.Compliance and legal disclaimers: Ensures signatures meet regulatory standards with the option to add disclaimers.Email client integration: Seamlessly works with popular email clients for easy signature deployment.User management and permissions: Allows control over who can edit and access email signatures within a company.Mobile responsiveness: Guarantees signatures to maintain a professional look on all devices.

Pricing: Mailtastic’s pricing is not publicly listed, but they offer quotes based on three different pricing tiers to accommodate various business needs.

Marketing Automation and ABM (Account-Based Marketing)

Marketing Automation and ABM tools streamline complex marketing campaigns and personalize interactions with key accounts, enhancing targeted outreach and strategic engagement.

They are pivotal in executing precise, data-driven marketing strategies for optimal results.

17. HubSpot

​​HubSpot is a comprehensive, cloud-based platform tailored for businesses of all sizes to manage customer relationships and analyze key metrics. It contains tools for marketing, sales automation, and pipeline management.

Ideal for: It’s ideal for marketers and sales teams who seek to enhance lead generation, customer relationships, SEO optimization, social media management, sales automation, customer support, content creation, integrations, and more.

Key features
Third-party integrations: Enhances functionality with other business systems.Activity dashboard: Offers a visual overview of sales activities.Reporting & statistics: Provides insights into business performance.API: Facilitates custom connections with other software.Contact management: Streamlines the organization of customer information.Data Import/Export: Simplifies data transfer.Alerts/Notifications: Keeps users informed of important events.Reporting/Analytics: Delivers detailed analysis for informed decision-making.

Pricing:

  • Free Plan: Unlimited users, 1,000,000 contacts, with no time limit.
  • Starter: $50/month or $600/year.
  • Professional: $1780/month or $19200/year.
  • Enterprise: $4000/month or $48000/year.

18. ActiveCampaign

ActiveCampaign is a robust email marketing automation platform with a sales CRM. It’s designed to enhance the marketing and sales processes through various features.

Key features
Email newsletters: Offers templates and a drag-and-drop builder for creating professional emails.Automated campaigns: Provides a powerful marketing automation builder to create custom automated workflows.CRM ‘Deals’: Automates sales follow-ups and assists in closing deals with less manual effort.Landing page builder: Helps generate leads by converting traffic into signups and customers.On-site messaging: Integrates email, CRM, and chat messages for an improved visitor experience.

Pricing:

Marketing plan:

  • Lite: It starts at $29/month and includes email marketing, marketing automation, and campaign reports for 1 user.
  • Plus: From $49/month, adds landing page builder and lead scoring for 3 users.
  • Professional: Begins at $149/month, offering advanced features like split automation for 5 users.

Sales plan:

  • Plus: Starting from $19/month, sales automation and deal management are provided.
  • Professional: $49/month includes sentiment analysis and sales engagement automation.

Bundles plan:

  • Plus: Priced at $93/month, it combines marketing and sales automation for 5 users and 1000 contacts.
  • Professional: From $386/month for 10 users and 2500 contacts with predictive sending and site testing.

Enterprise: Custom pricing for large businesses with additional services like account management.

Pricing: Ranges from $29/month with the Lite plan for 1 user to $386 for a Professional bundle with 10 users and 2500 contacts.

ActiveCampaign also offers a 14-day free trial for users to explore its features without cost.

19. Salesforce

Salesforce CRM offers extensive customization options and a suite of robust features. It is designed to cater to the needs of large or rapidly scaling businesses, providing a highly adaptable solution that grows with your company.

Ideal for: Large enterprises, scaling businesses, sales teams seeking advanced reporting and lead management, and organizations requiring high customization and integration.

Key features
App exchange: Expand functionality with a vast marketplace of applications.Customer cloud: Centralize customer information for a unified view.Marketing cloud: Automate and optimize marketing campaigns.Collaborative forecasting: Align sales and finance with shared forecasts.Workflow automation & management: Streamline processes to increase efficiency.Analytics and reporting: Gain insights with comprehensive data analysis.Mobile access: Manage your CRM on the go with full mobile support.

User review: Rated 4.4 out of 5 stars on Getapp, Salesforce CRM is praised for its powerful capabilities and flexibility. Users acknowledge a steep learning curve but appreciate the unparalleled customization once mastered.

Pricing: Salesforce comes with a 14-day free trial. No credit card is required, giving you a risk-free opportunity to explore the platform’s capabilities. The subscription starts at $25/user/month (billed annually) for up to 5 users.

20. Constant Contact

Constant Contact is a renowned email marketing platform known for its user-friendly features and intuitive design. With its extensive library of prebuilt email templates and insightful analytics, it's an ideal choice for newcomers to email marketing.

Ideal for: Beginners in email marketing of small to medium-sized businesses. Companies in need of a comprehensive digital marketing suite.

Key features
Email marketing: A robust platform with various prebuilt templates and a simple email editor.Automations: Time-saving features, including welcome emails and automated campaigns.Landing pages: An easy-to-use builder for creating lead-generating pages.Analytics and reports: Insightful tracking of campaign performance.Integrations: Nearly 6,000 options to connect with other digital tools and platforms.Contact management: Efficient management of contact lists and segments.

User review: Constant Contact is rated 4 out of 5 stars from almost 6k reviews and 30+ discussions. The reviews say that Its automation workflows and integration capabilities provide a time-saving and flexible solution for marketers.

Pricing:

  • Lite Plan: Starts at $12/month for one user and up to 500 contacts, with a sending limit of 10 times the number of contacts.
  • Standard Plan: Begins at $35/month for up to three users, with additional features like email scheduling and contact segmentation.
  • Premium Plan: The Premium Plan includes unlimited users and a generous send limit of 24 times your contacts per month.

Customer success

Customer success is the driving force behind nurturing lasting relationships with clients. It’s an essential strategy focusing on maximizing value for both the customer and the company, ensuring mutual success and continued partnership.

21. ClientSuccess

ClientSuccess is a customer success software platform designed to assist SaaS companies in retaining and expanding their customer base.

It has been recognized with the SIIA CODiE Award for “Best Customer Success Management Solution.” It has made it to the Red Herring Top 100 list, underscoring its effectiveness and innovation.

Ideal for: SaaS executives, customer success teams, and account management and renewal teams.

Key Features
Communication and engagement tracking: Centralizes all customer-related conversations in one portal.Real-time customer health tracker: Aggregates critical data into a single score for easy monitoring.Customer journey planning: Ensures consistent customer experiences throughout their lifecycle.Revenue and upsell management: Aids tracking account performance for renewal and upsell opportunities.CRM integration: Enhances collaboration between customer success and sales teams.Product usage rates: Provides immediate insights into customer engagement with the product.Slack integration: Syncs updates from Slack for streamlined communication

User review: ClientSuccess has a rating of 4.4 out of 5 stars across 400+ reviews in G2, reflecting its commitment to providing great UX and features.

Pricing: ClientSuccess offers three distinct packages tailored to meet the varying needs of different SaaS businesses. It is recommended that you reach out to their sales team for detailed information and to choose the package that best suits your requirements.

22. Churnzero

ChurnZero is a cloud-based customer success management platform specializing in helping subscription businesses understand customer interactions with their products. It’s a powerful tool for predicting subscription renewals and automating customer experience enhancements.

Ideal for: Small to large companies seeking to improve customer retention. Businesses requiring detailed analytics on product engagement. Companies looking for a comprehensive suite of customer success tools

Key features
Account alerts: Stay informed with real-time notifications.Communication management: Streamline customer interactions.Customer engagement: Engage customers with personalized touch-points.Lifecycle management: Monitor and manage the customer journey.Health score: Assess customer satisfaction and risk levels.Onboarding: Smoothly transition new users to your platform.Revenue management: Keep track of financial metrics.Usage tracking/Analytics: Gain insights from customer usage data.Win/Loss analysis: Understand the factors behind customer churn or retention.

User review: ChurnZero is well-regarded for its ability to deliver personalized experiences and seamless integration with popular platforms like Salesforce, NetSuite, and HubSpot. It’s rated 4.7 out of 5 stars in G2.

Pricing: Annual subscription pricing is based on the number of users and typically ranges from $19,700 to $87,500.

23. Catalyst

Catalyst is a cloud-based Customer Success Platform (CSP) crafted by industry leaders to empower CS teams. It’s the solution for teams aiming to centralize customer data, gain insights into customer health, and scale customer journeys to foster retention and growth.

Ideal for: Customer Success teams looking for a centralized data platform. Businesses seeking to improve customer retention and growth; organizations desiring a flexible, intuitive, and easy-to-adopt CSP.

Key features
Speed of implementation: Quick and efficient setup process.Data integration: Seamlessly combines data from various sources.Ease of administration: User-friendly management tools.User experience: Designed for optimal user engagement.Configurability and customization: Highly adaptable without the complexity.CS Expertise: Backed by deep industry knowledge.Complimentary services: Additional support without extra costs.Unlimited users: Scalable to accommodate any team size.

User review: Catalyst is rated 4.6 out of 5 stars across 514 reviews, reflecting its commitment to providing a superior user experience and expert-driven features.

Pricing: Catalyst’s pricing is tailored based on specific factors to ensure you receive the most accurate and fair pricing. They offer a transparent approach by providing a form for their team to reach out to gather the necessary details and offer customized pricing.

24. Churn360

Churn360 is a platform that gives managers and teams the tools to pinpoint risks and seize opportunities in customer engagement.

It’s a versatile tool that caters to businesses of various sizes, offering streamlined communication and actionable insights to bolster customer retention strategies.

Ideal for: Customer success managers and teams that businesses seeking to reduce customer churn and Organizations aiming for personalized customer outreach

Key features
Customer health scoring: Offers a comprehensive view of customer satisfaction and risk.Account segmentation: Categorizes customers for targeted strategies.Customizable dashboards: Tailor's metrics for quick data access.CRM integration: Provides a unified customer information view.Email campaigns: Engages customers with targeted communication.Success planning: Sets clear customer success milestones.Usage tracking: Delivers insights into customer interactions.Product feedback collection: Informs product development.Customer surveys: Gather customer opinions efficiently.Reporting and analytics: Supplies detailed analytics for informed decisions.

Pricing:

  • Startup Plan: At $299/month (billed annually), this plan supports 1-4 CSMs and up to 500 customers, making it ideal for small teams.
  • Professional Plan: This plan starts at $599/month (billed annually) and is designed for 5-9 CSMs. It supports up to 2000 customers and is great for growing teams.
  • Enterprise Plan: Custom pricing for 10+ CSMs and unlimited customers—perfect for large enterprises.

Sales analytics

Sales analytics guides businesses through the vast sea of data, transforming numbers into actionable insights that drive sales performance and growth.

25. Leadfeeder

Leadfeeder excels as a B2B lead generation tool. It is adept at tracking website visitors, identifying their company origins, and gauging their interest through behavior analysis.

It’s a boon for B2B companies eager to amplify their lead generation tactics with insightful data on site visitors.

Ideal for: B2B companies aiming to boost lead generation. Sales and marketing teams focused on data-driven strategies.

Key features
Website Visitor Identification: Discerns who is visiting your site.Automatic Lead Scoring: Evaluates visitor behavior to score leads.CRM Integration: Syncs with systems like Salesforce and Pipedrive.Email Alerts: Notifies you of new leads.Rich Data: Provides details on company size, location, and industry.Customizable Filtering and Tagging: Tailors data to your needs.

User reviews: Leadfeeder scores a 4.3 out of 5 from users who value its prowess in revealing hidden leads and offering actionable insights from anonymous website traffic.

Pricing: The free version is accessible but has limited features. The paid plan costs $165/month or $99/month if billed annually, making it a valuable investment for serious lead generation efforts.

26. Adobe Marketo Engage

Adobe Marketo Engage is comprehensive marketing automation software that powers sales and marketing teams. It’s engineered to refine the entire lead management journey, from initial acquisition to long-term advocacy.

Ideal for: Medium to large businesses needing a deeply integrated marketing automation platform; organizations aiming to enhance lead nurturing, scoring, and automated marketing campaigns.

Key features
Lead management and scoring: Streamlines the process of tracking and prioritizing leads.Cross-channel campaign management: Manages campaigns across multiple channels seamlessly.Real-time personalization: Tailors' experiences to individual customer preferences.Detailed analytics and ROI tracking: Provides insights into marketing performance and investment returns.Account-based marketing capabilities: Targets key accounts with personalized marketing strategies.Integration with Adobe Experience Cloud: Works with other Adobe products for a unified marketing approach.

User reviews: Marketo has garnered a solid 4.1 rating based on nearly 2,500 reviews, with users praising its extensive features and flexibility in managing complex marketing tasks.

Pricing: Pricing details are tailored to each organization’s specific needs. Usually starts at approximately $900 monthly, the investment is reasonable for larger organizations with over 100 employees.

27. RocketReach

RocketReach is a dynamic tool that equips sales teams to swiftly locate email addresses, phone numbers, and social media links for many professionals and companies.

Ideal for: Sales professionals seeking rapid access to contact details and teams needing to build connections with key decision-makers.

Key features
Vast database: Access to contact information for over 250 million professionals.Lookup options: Search by name, company, or LinkedIn URL.LinkedIn integration: Streamlines data access directly from LinkedIn.Bulk lookup: Efficiently find information for multiple contacts.API access: Allows for custom integrations with other systems

User reviews: RocketReach boasts a 4.5 out of 5 rating on G2. Users commend its extensive database and accuracy of contact information, which greatly accelerate the prospecting process.

Pricing: Essentials Plan: Starts at $39 per month. An Enterprise plan Price is available upon request, with a free version also offered for those looking to sample its capabilities.

28. Saleshandy

Saleshandy is an ingeniously crafted email outreach and performance tracking tool that assists sales teams in managing bulk email campaigns with automated follow-ups. It ensures that every potential lead is engaged.

Ideal for: Sales teams and individuals and advanced email outreach and analytics.

Key features
Email scheduling and tracking: Organizes and monitors email campaigns.Automated email sequences: Ensures consistent follow-up with leads.Email templates with personalization: Tailors messages for each recipient.Real-time engagement analytics: Provides insights into email interactions.Document tracking and attachment analytics: Analyzes engagement with sent documents.Integration with email platforms: Works seamlessly with Gmail and Outlook.

User reviews: Saleshandy has an average rating of 4.6 out of 5. Users praise its excellent email tracking capabilities and user-friendly interface, contributing to its effectiveness in maximizing email outreach efforts.

Pricing: Starts at $36 per user/month or $25 per user/month when billed annually, offering a cost-effective solution for enhancing email marketing strategies.

CPQ (Configure, Price, Quote) software

In the fast-paced sales world, CPQ software is a transformative tool. It precisely and easily streamlines the journey from customer inquiry to finalized quotes.

Dive into the realm of Configure, Price, Quote solutions and discover how they revolutionize sales processes, enhance customer satisfaction, and drive business growth.

29. Zomentum

Zomentum is a comprehensive sales acceleration platform that extends the capabilities of MSP CRM. It offers a suite of tools designed to convert leads into clients efficiently.

Ideal for: Zomentum integrates with third-party applications like Autodesk, Etilize, and Zapier, broadening the scope for business expansion.

Key features
Call recording: Ensures all client interactions are logged for quality and training purposes.Email/Call sequencing: Automates follow-up communications.CRM integration: Seamlessly connects with existing customer relationship management systems.Call list management: Organizes and prioritizes call activities.Inbox integration: Centralizes email communication for better oversight.Sales activity automation: Streamlines sales-related tasks.Team management: Facilitates the coordination of sales team efforts.Performance analytics (Sales): Provides insights into sales performance.Email automation: Simplifies email campaign management.Workflow management: Enhances the efficiency of sales processes.Call monitoring: Allows for the supervision and analysis of call quality.Content management: Manages sales materials and documentation.

Pricing: Start for Free: No initial cost with a one-time setup fee of $99. Free forever access with 10 transactions every month. Subscription is $149/month for 2 users, plus $29 for each additional user, if not using the transaction-based offer.

30. PandaDoc

PandaDoc emerges as a beacon of innovation and efficiency for document management and workflow automation. It’s not merely a document automation tool; it’s a comprehensive platform that integrates document creation, eSignatures, and sales transaction elements.

Ideal for: PandaDoc is a versatile and dynamic tool, ideal for businesses of all sizes looking to optimize their document flow and close deals with greater speed and efficiency.

Key features
Document automation: Automate every step of the document lifecycle.eSignature: Legally binding agreements with secure electronic signatures.Content management: Organize and retrieve documents with ease.Workflow analytics: Track document progress and gain actionable insights.Template library: Access a variety of ready-to-use templates.Interactive quoting: Create dynamic, interactive quotes and proposals.Payment processing: Simplify transactions with integrated payment solutions.

User Reviews: The G2 community has recognized PandaDoc’s excellence, awarding it a remarkable 4.7 out of 5 stars based on thousands of reviews!

Pricing: PandaDoc is committed to accessibility and functionality. It offers a free eSignature plan, while more comprehensive features are available at $19 per user per month.

31. DealHub

For sales engagement and revenue acceleration, DealHub.io is well-known for its versatility and innovation. It’s not just a CPQ solution; it’s a platform that unifies the quote-to-cash process with sales proposals, contract management, and eSignature capabilities.

Ideal for: DealHub.io is a strategic asset for businesses of all sizes, adept at adapting to their complex and evolving sales processes.

Key features
Configure price quote (CPQ): Streamline complex pricing and quoting with precision.Contract lifecycle management (CLM): Manage contracts from creation to renewal effortlessly.Subscription management: Automate and manage subscription services with ease.Guided selling: Navigate sales scenarios with intelligent recommendations.Approval workflows: Optimize deal flow with customizable approval processes.eSignature: Close deals securely with legally binding electronic signatures.Digital sales room: Engage buyers with personalized and interactive content.

User reviews: The G2 community has recognized DealHub.io’s excellence, awarding it high ratings of 4.7 out of 5 stars for its comprehensive sales engagement suite!

Pricing: DealHub.io offers tailored pricing to match businesses' unique needs, ensuring a perfect fit for their sales engagement strategy. For specific pricing details, it’s best to contact DealHub.io directly.

32. Proposify

Proposify is a beacon of streamlined efficiency and creative flexibility in proposal management and client engagement. It’s not just a proposal software but a comprehensive toolkit encompassing content management, design, and analytics.

Ideal for: Proposify is scalable and dynamic for businesses of all sizes, designed to grow with their evolving proposal management needs.

Key features
Content & brand management: Ensure brand consistency across all proposals.Design editor: Craft visually stunning proposals with ease.Roles & permissions: Maintain control over your sales documents.CRM integrations: Streamline your sales process with seamless CRM connections.Powerful insights: Leverage data to refine and improve your sales strategies.Electronic signatures: Close deals faster with legally binding e-signatures.Interactive pricing: Engage clients with customizable pricing options.Client preview: Deliver a personalized proposal viewing experience.

User reviews: The G2 community has lauded Proposify, awarding it a high rating of 4.6 out of 5 stars for its ease of use and comprehensive feature set!

Pricing: Proposify offers competitive pricing with a free trial for new users, while paid plans provide additional features and support, starting at $49 per user per month.

Generative AI sales tools

Generative AI tools allow for innovative solutions that revolutionize the approach to the sales process, allowing for automation and personalization. This tool harnesses the power of AI to transform your sales strategy and unlock unprecedented growth.

33. ChatGPT

As a Generative AI sales tool, ChatGPT is a cutting-edge tool, revolutionizing the way businesses interact with digital content.

Launched by OpenAI, ChatGPT is an advanced AI-driven platform that empowers marketing and sales teams to craft compelling emails, engaging social media posts, and blog content.

Ideal for: ChatGPT is the perfect companion for businesses of any size seeking to elevate their digital presence and streamline content creation.

Key features
Content generation: Effortlessly produce high-quality written material.SEO optimization: Stay ahead with cutting-edge keyword research.User interface: Intuitive and user-friendly, akin to a search engine.Service availability: Enhanced uptime with ChatGPT Plus, ensuring constant access.Scalability: Adaptable to businesses, growing with their digital strategy needs

User reviews: Users have embraced ChatGPT’s capabilities, reflecting its reliability and efficiency in enhancing digital content strategies. They rated 4.7 out of 5 stars in G2.

Pricing: While the free version of ChatGPT ceased training in September 2021, limiting its knowledge to that timeframe, the premium offering, ChatGPT Plus, operates on the more advanced GPT-4 model. This upgrade delivers enhanced accuracy and reduced downtime, addressing the free version's high-demand constraints.

ChatGPT is available in three tiers: Free, Plus, and Enterprise, with ChatGPT Plus priced at $20 per month. The Enterprise tier details remain exclusive, adding an element of bespoke service for larger organizations.

34. Jasper

Jasper stands as a testament to the transformative power of AI in content creation. Formerly known as Jarvis, Jasper has rapidly evolved into an indispensable tool for marketers worldwide.

With Jasper’s ability to translate content into over 30 languages and its expansive template library featuring over 50 options, marketers can effortlessly generate blog post ideas, create SEO-optimized title tags, and craft meta descriptions.

Ideal for: Marketers seeking an AI-powered assistant to enhance content creation and ensure brand consistency across multiple languages and formats.

Key features
Brand voice customization: Tailor content to your brand’s unique voice and style.Multilingual support: Translate and create content in over 30 languages.Template library: Access over 50 templates for various content needs.Content generation: Overcome writer’s block with ideas for blogs, social media, and more.SEO optimization: Write SEO-friendly title tags and meta descriptions.

User Reviews: Jasper has garnered acclaim for its versatility and ease of use, becoming a go-to solution for marketers worldwide.

Pricing:

  • Creator Plan: Designed for individual creators at $39 per month.
  • Teams Plan: Ideal for collaborative teams, priced at $99 monthly (billed annually).
  • Business Plan: Custom solutions for enterprises, with details available upon request.

Each tier offers a 7-day free trial, inviting users to explore Jasper’s capabilities. The Business plan, while not publicly detailed, is tailored to meet the extensive needs of larger organizations.

35. Rapidely

Rapidely is a GPT-4-powered platform transforming social media management across major networks.

It streamlines content creation with templates and trend insights, offering an intuitive UI for crafting posts that engage and resonate with audiences. While user-friendly, some customization may be desired for unique brand voices.

Ideal for: It helps content creators, social media managers, and marketing agencies seeking an AI-powered solution to manage and enhance their social media presence.

Key features
Multi-platform management: Control various social media accounts from a single hub.Content calendar: Strategically plan and schedule posts.Carousel templates: Design multi-element posts with ease.Trending sounds: Access trending audio for Instagram Reels.Keyword-driven posts: Generate content based on specific keywords.User interface: Navigate a straightforward and intuitive UI.

User reviews: Rapidely has been well-received for its ability to streamline social media management and content creation. However, some users suggest room for improvement in the creative aspects of post-generation.

Pricing:

  • Creator: Accessible for individual creators at $29 per month.
  • Social Pro: Designed for social media professionals, priced at $69 monthly.
  • Enterprise: Customized for larger organizations, available at $89 per month.
  • Agency: Tailored for marketing agencies, costing $129 per month.

Except for the Enterprise tier, Rapidely offers a free trial, allowing users to explore the tool’s capabilities. The pricing model caters to various needs, from individual creators to large agencies.

Frequently asked questions

Kommo: A multidimensional solution

If you're looking for a sales tool that ticks all the boxes needed for your small business, Kommo stands out as a formidable option. It’s a comprehensive and interconnected platform that infuses a personal touch into every customer interaction.

Here’s why Kommo could be the sales tool you’ve been seeking:

  1. Personalized customer conversations: Kommo excels by integrating major messengers into a single hub, bolstered by chatbots available around the clock to ensure your business can always communicate with your customers, offering a personal and attentive service.
  2. Effortless lead generation: Lead generation is streamlined with Kommo’s seamless web form integrations. You can engage in chats, calls, and emails directly from the CRM, with each interaction carefully recorded to ensure no opportunity is missed.
  3. Workflow automation: Kommo simplifies daily operations with robust workflow automations. From managing leads to assigning tasks and orchestrating email campaigns, Kommo manages it all, allowing you to concentrate on what’s crucial and nurture your customer relationships.
  4. Comprehensive analytics: With Kommo, you can get a greater view of your sales journey with Kommo’s detailed analytics. Understand your business better and make informed decisions that propel growth and enhance customer satisfaction.
  5. Easy setup and integration: Setting up Kommo is a breeze. Connect your email, import your database, and you’re ready. Dive into many integrations at no extra cost and benefit from Kommo’s complimentary onboarding and support channels.
  6. Mobile accessibility: With Kommo, your CRM is as mobile as you are. Its mobile app ensures access to all necessary tools and information, whether at your desk or on the move.

Kommo’s adaptability and user-friendly design make it an invaluable partner for businesses aiming for efficient lead management and personalized communication.

Whether you’re a solo entrepreneur or part of a bustling enterprise, Kommo supports your growth and ensures every customer interaction is impactful. Choose the CRM where business meets simplicity and sophistication. Witness the difference a tailored solution can make with Kommo.

Let’s sum up

The sales landscape is ever-evolving, and the tools we’ve explored each offer unique features that streamline workflows, enhance customer interactions, and drive sales forward.

From AI-powered CRM systems to intuitive content creation platforms, these tools are not just aids but essential partners in the journey toward success.

Whether you’re a sales veteran or a newcomer to the field, integrating these sales tools into your daily routine can lead to remarkable improvements in productivity and success.

Remember, the right tools in your toolbox can make all the difference. Kommo is the ideal sales tool here. It empowers you to import and manage your data, merge live chat features, unify your communication platforms, automate your sales and messaging, refine your lead management operations, and more.

Discover the full range of functionalities and learn how Kommo can boost your business’s revenue. Click here for a 2-week complimentary trial—no credit card necessary.

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Sayed Mohammad Mohiuddin

Always trying to grasp new endeavors. A biker and traveler by passion and a mathematician by academics. A content marketer and digital marketing strategist by the job.

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