Kommo vs. ManyChat: Which is right for you?

Before comparing Kommo and ManyChat, let's review their basics.

What is Kommo?

Kommo is a leading Messenger-based CRM that integrates emails, mobile messaging, and chat apps in one place to simplify client interactions, improve customer experience, and drive revenue.

What is ManyChat?

ManyChat is a cloud-based chatbot. It helps businesses create WhatsApp, Facebook Messenger, and Instagram chatbots.

Let's delve into the main differences between the two platforms.

Kommo offers all the CRM features you need to run your business. It is tailored in functionality to meet the diverse needs of businesses in all industries and sizes.

ManyChat, on the other hand, needs a full CRM solution. ManyChat users must consider third-party SAAS providers to add CRM features to the platform.

This platform, however, lets you integrate chatbots and use AI assistants in conversations with clients and allows quick connections with potential clients across various social platforms to ensure a personalized experience.

Kommo has a customizable sales pipeline to help businesses track tasks, organize their clients, and keep them moving forward without breaking a sweat.

In Kommo, you can also choose a view that works best for you:

1. The pipeline view helps you focus on the overall process.
2. The list view is perfect for digging into your data.

Kommo also offers many options to filter your data. You can save your most-used filter settings to get the information you need when you want it.

ManyChat doesn't have a sales pipeline because the platform mostly automates conversations and uses third-party CRM tools.

Only in Kommo you can customize such features as sales pipelines, automations, profile information, dashboard, leads, and left menu bar.

Integrations are one of the best options to upgrade your account on any platform. They enable you to connect to various third-party platforms and services, including marketing and automation systems, productivity tools, and payment methods.

To help you understand it better, we've created a table comparing the integrations offered by Kommo and ManyChat.

You can see that Kommo has more integration options than ManyChat. In addition, ManyChat charges extra for the leading automation platform, Zapier.

Now that we know the differences between Kommo and ManyChat let's look at how much they cost.

ManyChat's free trial period has limitations, so you can only test some of its tools. Kommo gives access to all the features in the Enterprise plan, so after a trial period, you can decide which plan is best suited for you.

Entry-level plans are like a starter pack for new businesses requiring only basic solutions.

These plans include tools for starting marketing campaigns, tracking new clients, and managing client relationships.

Now that we've covered the main differences between Kommo and ManyChat, let's examine their similarities.

One similarity between Kommo and ManyChat is their ability to boost sales and conversations on Instagram, WhatsApp, and Facebook Messenger through chatbots and automations.

On both platforms, chatbots offer a range of capabilities. Such capabilities include:

• Answering common questions
• Providing general information
• Addressing common issues
• Initiating conversations
• Displaying menu options
• Offering standard responses
• Verifying information accuracy
• Generating documents
• Managing tasks

Implementing chatbots lets you reply to your clients faster and stay online 24/7.

Adding broadcasts, a feature that lets you send bulk messages to a group of people at once. It's great for promoting a new product, announcing an event, or sending newsletters.

In Kommo, you can send messages immediately to your existing client base across many channels with just a few clicks. You can also schedule messages to send at a later date. Kommo shows your finished, scheduled, and ongoing broadcasts so nothing gets missed.

Kommo allows you to add an image or video to improve your message. You can also use the 'Quick Reply’' or 'Call to Action' buttons.

Like in Kommo, ManyChat can create a broadcast using a message constructor and other channels.

All businesses must use analytics to track their performance and workflows. Kommo and ManyChat help you see the big picture of your work and find solutions to improve it.

Kommo presents an excellent analytics dashboard where you can find all the information you need. The platform provides important and valuable data, allowing you to understand the CRM better while improving your performance.

Here are the types of reports Kommo offers:

1. Win-Loss Analysis: This shows how many leads are in different stages.
2. Consolidated report: Gives general information about leads, customers, contacts, and tasks.
3. Activity log: Tells you what changed in your account and when.
4. Call report: Collects all information about calls made in your account.
5. Goal report: Set new goals for your team and track their progress.

ManyChat offers three analytics reports: insights, flow analytics, and conversation analytics.

1. Insights: Shows general info about your account, such as contact amounts per channel.
2. Flow analytics: Provides a report on the number of contacts who received, opened and clicked your message.
3. Conversation analytics: shows how many people reached events in your conversations in a specific period.

You'll have no trouble using Kommo or ManyChat. Both platforms make it easy to find the important features that help you save time and get started on your work.

When picking a CRM, it's important to consider customer support. Choosing a CRM with good customer service will make it much easier to grow your business.

Both Kommo and ManyChat have good customer service, but there are still a few differences.

Kommo offers phone, email, and chat support on all pricing plans, but ManyChat has varying support levels attached to its plans. ManyChat's Pro account allows you to get support via email. This support contains 24/7 ticket support with the addition of live chat support with a custom plan.

Speaking of languages, Kommo has support in English, Spanish, Portuguese, Indonesian, and Russian, while ManyChat only supports English.

In summary, both platforms offer good customer support that can be customized to suit different business needs.

Here are 2 reviews about both platforms:

Unlike ManyChat, Kommo is good for email marketing in several ways:

• It segments and personalizes email campaigns.
• Allows the parsing of emails (by using a tool that automates lead creation based on received emails).
• Automates campaigns.
• Testing email campaigns with A/B testing.
• Analyzes campaign results in detail.

Speaking of messenger marketing, both platforms do a great job at this.

Here are the main reasons why Kommo is a good choice for starting message marketing campaigns:

• Supports over 10 popular messengers, including WhatsApp, Telegram, Facebook Messenger, Instagram, and WeChat.
• Provides tools for creating and automating messenger campaigns.
• Tracks the results of messenger campaigns.

Considering your budget, Kommo accommodates businesses of varying sizes and budgets. An entry plan is tailored for smaller businesses to fulfill essential requirements, allowing a business to explore its integrations and additional features without extra charges.

ManyChat is a bit more pricey. It provides clients with various choices in the number of contacts. It will cost more if you'd like 1,500 contacts or use its WhatsApp integration.

Kommo offers numerous ways to automate your workflow and integrate features that make work easier. Its Digital Pipeline feature is easy to use and adaptable, allowing businesses to customize their client's entire journey from first contact to sale.

On the other hand, ManyChat has fewer options for customization and visualization and doesn't offer as many third-party integrations. However, this all contributes to a simple and user-friendly interface.

Kommo and ManyChat are powerful tools that can elevate your business significantly. Choosing the right CRM provider can make your workload feel much lighter.

If you're primarily focused on social media automation, ManyChat is a great choice. However, for those seeking a comprehensive CRM solution with visual sales pipelines, in-depth analytics, chatbot-building capabilities, and more, Kommo is your best option.

If you're still unsure which platform to choose, we suggest trying both Kommo and ManyChat before you make your decision.

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