Estimate your costs with our WhatsApp pricing calculator

The WhatsApp Pricing Calculator is a tool that can help you estimate the cost of using WhatsApp Business API for your business. By selecting the approximate number and types of conversations you plan to have and the regions where you'll be messaging, you can get an idea of the potential costs of using WhatsApp Business API. This will help you adjust your messaging strategy accordingly.

Utility conversations provide your customers with transaction-related information, such as post-purchase notifications and billing statements, and may allow them to confirm, suspend, or modify their purchases. As a business, you must obtain template approval and customer opt-in before sending these messages.

Authentication conversations are conversations initiated by your business that use secure, one-time passcodes to authenticate users during login, including account registration, recovery, and security checks. These conversations require a pre-approved template and customer opt-in.

Marketing conversations are initiated by your business to promote products or services to customers who have agreed to receive messages from you. They require template approval and customer opt-in. This type of conversation can include offers, recommendations, updates, invitations, and other messages initiated by you that aren't authentication or utility-related.

Service conversations are initiated by customers and allow them to engage with your business when they need assistance. These conversations aim to resolve customer inquiries such as product or service support. Also, they don’t require an approved template or customer opt-in.

Customers on Android or iOS can start a free entry point conversation by messaging a business via the Click to WhatsApp Ad or Facebook Page Call-to-Action button. Your business must respond within 24 hours to open the conversation, which lasts 72 hours and is free. This allows you to send any message without extra charges while the conversation is open.

When creating a template, select the category based on the descriptions provided. If the category you choose does not match the category determined by Meta, you will receive a warning in your WhatsApp Manager, prompting you to select the right category.

Every WhatsApp Business Account gets 1,000 free service conversations per month across all business phone numbers connected to it. Marketing, utility, and authentication conversations are not included in the free tier.