WhatsApp pricing calculator
Estimate your messaging costs with our WhatsApp pricing calculator
Optimize your WhatsApp campaign and make each message count
Calculator
To kickstart a conversation with your customer all you need is a template message.
Meta charges your conversations on a per-message basis. This means that you will be charged for the template messages you send to your customers.
Your costs will depend on the number and type of templates you send and your customer’s country.
Use Kommo’s calculator to estimate your message expenses.
*Utility templates ore free if sent within 24-hrs in response to an incoming customer message.
Countries not listed are categorized as ‘Other’ and are subject to default fees.
Estimate:
Message fees
Per-message fees means that businesses will be charged depending on the number and type of template messages sent to customers, based on the recipient's country.
Message templates vs. Free Form messages
WhatsApp templates are chargeable Meta-approved messages used to start or continue customer chats. Any message type that is not a template is called a free-form message.
24-hour customer service window
A 24-hr customer service window opens every time a customer messages you. In this window, you can send free-form messages and utility templates for free.
Free-Entry Point windows
When a customer messages you via a WhatsApp Ad or Facebook Page button, responding with a message within 24hrs unlocks a 3 day ‘free messaging’ window, so you can send multiple template messages for free!
FAQ Frequently asked questions
To use a WhatsApp pricing calculator, choose the region where most of your customers are located. Then estimate the number of template messages you plan to send each month under each category and let the calculator determine the potential cost of your messaging strategy.
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