Mercado Libre: Automate sales in Kommo

The integration facilitates the management of leads generated through Mercado Libre by automatically creating lead entries in Kommo when purchases are made. This ensures that sellers can efficiently track and communicate with potential buyers.

Integrating Mercado Libre with Kommo enhances sales management by automating lead handling and streamlining operations. This integration allows users to connect their Mercado Libre account to Kommo, create dedicated pipelines for leads, and synchronize essential data between the two platforms.

1. Analytics and reporting: The integration allows for better tracking of sales performance, enabling you to make informed decisions based on real-time data.
2. Centralized customer information: All customer interactions and purchase history are consolidated in one platform, making it easier for sellers to manage relationships and tailor communications.
3. Reduced manual data entry: Automating lead creation and updates minimizes the need for manual input, saving time and reducing errors associated with data entry.

To install the integration, follow this process:

1. Go to Settings > Integrations. Enter Mercado Libre in the search bar.

1. Click on the Mercado Libre icon. The widget's window opens. Check the privacy policy checkbox. The Install button will turn blue. Click Install.
2. In the settings window, copy the Redirect URL and select the country associated with your account.

Then, click the Mercado Libre set-up hyperlink. If you are not already logged in, you will be redirected to the Mercado Libre authorization page to log in.

1. Once you click the Mercado Libre set-up hyperlink, you will be redirected to the OAuth client creation page in Mercado Libre. Click Criar nova aplicacao.

1. Complete the required fields — name, description, and logo. After that, click Continuar to proceed to the next step of creating the OAuth application.

1. In this step, fill in the fields as follows:

• Paste the Redirect URL from Kommo (the one copied in step 3) into the URLs de redirect field.
• Check all the boxes in the Escopos section.
• Сheck the leads_v2 checkbox.

1. Select the fields for the OAuth application as shown in the screenshot (check the Messages checkbox in the messages section and the Payments section in the Others section).

1. Return to Kommo, copy the Notification URL from the widget window.

1. Paste the Notification URL into the final field. Click Criar.

You will be redirected to the dev center, where you will see your newly created OAuth application.

Next, to finish the setup process, you will need to retrieve the Client ID and Client Secret. Follow this process:

1. Click on the three dots next to your OAuth application and select Editar.

This will open a page with the OAuth application details.

1. Go back to Kommo and click Next to proceed to the next step of the widget setup, where you will need to enter the Client ID and Client Secret.

1. Copy the Client ID and Client Secret from the OAuth application details.

1. Paste this data into the corresponding fields in Kommo and click Save.

1. A Mercado Libre pop-up window will appear.

In the pop-up, select the country associated with your account, and click Save.

The Mercado Libre widget will confirm that the user is authorized, the integration is complete, and a custom sales pipeline for Mercado Libre leads has been created.

The pipeline includes the following stages: Payment Required, Payment in process, Paid, Canceled, and Invalid:

In Kommo's Leads, you'll see a new lead automatically created in the Paid stage of the pipeline whenever a buyer finishes their payment:

Open the created lead. You will see that the following information was added:

1. Name: Based on the buyer's number from Mercado Libre.
2. Tags: Based on relevant information from Mercado Libre (currently, it includes tags paid, not_paid, and not_delivered).
3. Contact Name: Filled in with the buyer’s name from the account used to make the purchase.

If the buyer сancels their order, it will be moved to the Canceled stage. All tags will be updated according to the current lead status in Mercado Libre.

In some cases, payments can take up to 4 hours to be completed. In this case, you will see that a new lead was created in the Payment in Process stage.

Open the lead to view the following details:

• Lead Name: Matches the lead number from Mercado Libre.
• Tags: Automatically generated based on information from Mercado Libre.
• Contact Name: Based on the buyer's information from the account used for the purchase.

For leads in the Payment Required and Payment in Process stages, it is not possible to chat. You, as a Kommo user (the seller), can attempt to send a message to leads in such stages, but the message will not be delivered, and an error will be displayed: “Lead payment is not confirmed”.

For you to initiate a conversation with a client, a lead must be in the Paid pipeline stage within Kommo.

Open the lead in the Paid stage. There, you can use our chat feature to communicate with buyers as usual. For more details, check out our Chats article.

In the future, when buyers send a message through Mercado Libre, you will receive it in Kommo within the chat with the corresponding existing lead.

Keep these limitations in mind when chatting with Mercado Libre clients:

1. Deleted leads: If you delete a Mercado Libre lead in Kommo, the chat will stay open in Mercado Libre, and chat history will still be available there. If the same buyer sends you another message, the lead will be recreated in Kommo and appear in the Paid stage with all previous order and chat details.
2. File size & format: You can only send files that are 25 MB or smaller and in .jpg, .png, .txt, or .pdf formats. Sending unsupported files will result in an error: “Allowed file formats: jpg, png, txt, pdf. Max size 25 MB.”
3. Uninstalled integration: If you uninstall the Mercado Libre integration, you won’t be able to send messages to leads through Kommo. Trying to do so will show an error: “Lead source disabled.”
4. Leads before integration: You can’t chat with leads who placed orders before installing the integration unless they message you first. Once they do, a new lead will be created automatically in the right stage.
5. Deleted contact info: If you remove a lead’s contact info from their card, all messages will be hidden. If the lead messages you again, their chat history and contact info will be restored.
6. Language restrictions: While Mercado Libre is only available in Spanish and Portuguese, the integration will still function in English if your Kommo interface is set to English.

Need more help setting up or troubleshooting? Contact us by sending an email to support@kommo.com or write to us via WhatsApp. You can also hire a Kommo partner to do all the hard work for you.

Not a user yet? Sign up for our free 14-day trial or book a free live demo to see it in action!