Lazada: Manage customers in Kommo

Lazada is a popular e-commerce platform in Southeast Asia that connects sellers with customers across multiple countries, including Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The platform allows sellers to list their products and communicate with customers directly, facilitating seamless online shopping experiences for both parties.

Lazada integration with Kommo allows you as sellers to connect your Lazada customer interactions directly within Kommo’s CRM platform. Through this setup, you can easily receive messages from customers, respond directly, and manage leads, all from within Kommo.

Integrating Lazada with Kommo offers several practical advantages, such as:

1. Centralized communication: All Lazada messages appear directly in Kommo, so sellers can manage conversations from a single platform without switching between apps, saving time and reducing response delays.
2. Automated messaging with Salesbot: Kommo's Salesbot can automate responses to common customer inquiries or send promotional messages, helping sellers engage with customers faster and more consistently.
3. Easy lead tracking and management: Lazada customers are added as leads in Kommo, allowing sellers to organize and track customer journeys through the sales pipeline, enhancing lead management and follow-up processes.
4. Broadcast messaging capabilities: The integration enables sellers to filter Lazada leads and send group messages through Kommo’s broadcasting feature, perfect for promotions or updates to specific customer segments.
5. Improved team collaboration: With messages and lead activities centralized in Kommo, team members can seamlessly collaborate on customer support and sales efforts, ensuring consistent communication and follow-up with Lazada customers.

Before using the Lazada integration, keep in mind the following limitations:

1. Single pipeline integration in Kommo: Lazada’s integration with Kommo does not support multiple pipelines. Leads from Lazada will always come to the main pipeline.
2. Limited messaging formats: You can’t receive combined text and images in Kommo from Lazada, you can only send this format from Kommo to Lazada. But, you can still view the message directly on the Lazada website or app.
3. No support for files or documents: The current setup does not allow you to send files or documents to customers.
4. Restricted message initiation: Sellers cannot initiate a message in Lazada from Kommo, you can only send messages to customers who have previously communicated with you through messages.
5. Language options: Lazada is available only in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, and it supports only the languages of these countries.

• Kommo subscription: Available for all Kommo subscriptions and trial accounts.
• Lazada seller account: A verified Lazada seller account is necessary to be able to use the integration.

Here’s how to connect your Lazada account to Kommo:

1. In Kommo, go to Settings > Integrations and search for “Lazada”.

1. Click Install. A pop-up window will appear. Check the box to accept the privacy policy, then click Install again to continue.

1. Choose the country that is linked to your Lazada account, and then click Go to Lazada Marketplace.

1. Choose the Kommo account you want to use to connect with Lazada and then click Allow.

1. You’ll then be directed to the Lazada Open Platform Page. Enter your Lazada account information and click Submit.

1. You’ll be redirected to your Kommo account and you’ll see that your Lazada account has been connected to Kommo!

Once connected, you can manage all your Lazada customer's messages directly in Kommo. Here’s how it works:

• In Kommo, you can receive messages from customers in the form of text and images (.jpeg, .png, .ico, .gif, .webp).

When a customer messages you from Lazada:

How it looks like in Kommo:

• From Kommo, you can send messages in the form of text, images (.jpeg, .png, .ico, .gif, .webp), images & text, and emoji.

When you message a customer from Kommo:

How it looks like in Lazada:

• You can use Salesbot to automate your Lazada processes. Check out our article on How to create a Salesbot to learn more. Only available for the Advanced subscription plan and higher.
• You can also use the Broadcasting tool, which will enable you to send group messages to leads filtered by Lazada as their source. Check out our article on How to broadcast for more details. Only available for the Advanced subscription plan and higher.

1. Efficient customer support: Through the integration, sellers can reply promptly to customer inquiries from Lazada in Kommo, improving response times and customer satisfaction.
2. Automated promotions: Using Salesbot, sellers can automate promotional messages to customers at specific stages, such as informing them of discounts when they abandon their cart.
3. Targeted broadcasting: The Broadcasting feature lets sellers send bulk messages to a specific segment of their audience, ideal for promoting flash sales, seasonal offers, or product launches directly to leads from Lazada.

If you need more help with setup or troubleshooting, feel free to reach out to our support chat or contact us via WhatsApp. You can also hire a Kommo partner to do all the hard work for you.

Not a user yet? Sign up for our 14-day free trial or book a free live demo.