How Hakimi Web Solutions uses Kommo to maintain company efficiency

Interview with Nuruddin Sadikot, founder of Hakimi Web Solutions

With over 13 years of experience, Hakimi Web Solutions is a web agency in India specializing in offshore website development, e-commerce web development, and CRM implementation. They provide outsourcing and white-label work for web agencies from around the world.

As the founder, Nuruddin Sadikot manages all aspects of the company, including employee management, project understanding, and work distribution. He also oversees meetings, understands project scopes, and ensures tasks are allocated to the right individuals.

In today's fast-paced business environment, communication is important, and Nuruddin highlights the shift towards WhatsApp for effective communication with clients.

While certain clients may choose to reach out to Hakimi Web Solution through in-person visits or phone calls to the physical office, others opt for online communication, anticipating prompt automated responses. This created a need for the company to establish efficient communication channels for swift client interaction. Beyond this, it was important for the business to have a platform that could serve as an omnichannel for its various communication channels.

Another important issue that Hakimi Web Solutions needed to solve was team access management. “It is very important that we do not have to provide all access to our team. We only grant access to whatever is necessary for the team to see,” Nuruddin says.

The company also needed a platform to generate and maintain multiple WhatsApp numbers. After 1.5 years of starting the company, Hakimi Web Solution found that Kommo had their go-to CRM solution, offering features for effective communication and various WhatsApp integrations.

Nuruddin says that when they started using Kommo, “We thought it was just a CRM that is connected to WhatsApp ”. However, after years of using it, the founder admits his realization: “It has a lot of automation features with which we can automate a maximum number of processes, and a maximum number of tasks to convert more sales.”

Nuruddin mentions, “I don’t know if any other CRM has a WhatsApp Lite feature.” He feels excited that his team can provide fast, accurate, and proper solutions to their customers through Estimates or WhatsApp. “We are excited and feel very satisfied as we can provide fast, accurate, and proper solutions to our customers with Kommo CRM.”

Nuruddin further states the other advantages they gained with Kommo CRM.

Due to the company's structure and the market, there was a need to integrate messengers as their main communication channel. Nuruddin mentions this as a feature that makes Kommo stand out and contributes to the success of their company. “Kommo is the only CRM that focuses more on Messengers like Facebook Messenger, Instagram Messenger, Telegram or WhatsApp. This is why it is different from other CRMs.”

Nuruddin also highlights Kommo's understanding of market diversity and attempts to ensure each market finds a feature suitable for its needs. “Kommo is very important for the Indian market, and its feature, WhatsApp Lite, is really important because not everyone can afford WhatsApp Meta's official API in India. All businesses in India right now use WhatsApp. Kommo is the only company providing WhatsApp Lite with CRM integration.”

Nuruddin further shares how it has been an awesome experience to use Kommo bots and automations for all their processes. He states, “For example, whenever we get any new inquiries related to website development, we automatically start one bot, and we send our portfolio of websites.”

Beyond this, Hakimi Web Solutions fully maximize the power of Kommo’s bots as they also use them for their social media inquiries. They also use bots within the team. As Nuruddin mentions, “We created separate bots for all the tasks and sales so that we don't have to do anything manually.”

Understanding how sales are important to the growth of any business, Nuruddin comments on the detailed sales reports available on the Kommo platform. “I can see from one report how many leads are closed by each responsible salesperson, how many pending tasks there are, and how many prospective sales I'm going to get for next week.”

Besides the dashboard that provides a clear breakdown of sales, Kommo also offers a system that helps in sales management and follow-up. Nuruddin talks about how they implemented it in their company, “We have created one bot that automatically follows up via email and WhatsApp, so they get other useful information related to projects and get back to us directly through WhatsApp.”

He further states, “Our sales are boosting very much because of Kommo.”

Nuruddin also speaks of the number of integrations they use for the smooth running of their company. “We have integrated WhatsApp Lite, we have integrated Meta's official API Twilio, we have integrated Facebook, Instagram, we have integrated Telegram, and we are also using Leadscraper to collect data from other websites. We also integrated live chat on our website.”

Kommo understands the complexity of having to move from one app to another; this is why it offers many integrations that help you bring all your chats in one place.

For every lead created on Kommo, tags can be given to each lead for easy identification and location. The ordered nature of the Kommo platform makes it easy for its users to communicate with their clients without complexity. Nuruddin also agrees with this, as he states an example of when he was in Dubai and needed to message his clients who only lived in Dubai.

“I have 10,000+ leads, so what I did with Kommo is filter. I always add tags such as Dubai or the city's name… what I did is I searched with the text Dubai, and I got 50 leads. I sent a broadcast on WhatsApp and also sent an email directly from Kommo: “Hello, I am visiting Dubai”, “Can we meet then?” and instantly, I got 5 to 6 bookings.”

Beyond customer relations, the Kommo platform helps in effectively managing the team. Hakimi Web Solutions testifies to this as Nuruddin speaks of their team dynamics. With a team of sixteen — five web developers, five CRM specialists, six in sales and support — and half of the team working remotely, there is a need for a platform that improves communication within the team.

With their Google calendar synchronized with Kommo, Nuruddin can track regular tasks and easily arrange meetings. Nuruddin says, “Thanks to Kommo CRM. I can assign tasks and keep track of the team.”

Getting a lot of leads is one thing, but successfully managing them is a whole different ball game. Every business faces this main issue when they scale up and get more clients. With clients from the USA, UK, Europe, Africa, Asia, and Australia, there is a need for Hakimi Web Solutions to keep good track of their leads.

For example, when a new lead comes in, if it is a sales lead, it needs to be automatically assigned to the sales staff for the smooth running of the company. Using Kommo, Nuruddin states, “[It] saves lots of time, it helps to distribute leads and tasks easily, keep track of sales and follow-ups, and we never miss any leads or forget pending tasks.”

Hakimi Web Solution also confirmed their trust in the effectiveness of Kommo as their CRM solution by transitioning from being a Kommo user to a partner. For over a year, the company has served as an active partner of Kommo CRM, and Nuruddin says, “We have already implemented 150+ CRM implementations for our clients”.

Starting as a partner, Nuruddin and his team thought it was just about selling a CRM platform to their clients, especially since they are a web agency. However, as they started this journey of CRM implementation, he mentions that “clients also started liking the automation features” that Kommo CRM offers. The team also developed a liking for their clients' consultation and implementation processes.

The Kommo partnership benefits both the partner and clients, as Nuruddin shares. For their team, he mentions, “It was a great learning experience with each new client implementation. We learned a lot and were motivated to provide more self-automation solutions to existing and new clients.”

For their clients, Hakimi Web Solutions provide them with one free month extra as a partner. This enables these clients, Nuruddin says, “to sell 10% more on Kommo CRM, and they also get more benefits during the sales process.”

As a Kommo Partner, Nurrudin states, “Our first job is to understand the sales process of all clients pretty well. How many users they have, how they distribute leads and tasks, how many channels they have for third-party integrations, how many pipelines they have, how to create stages, how many bots they need —so this is our whole process.”

Also, as a CRM implementation company, Hakimi Web Solutions helps to create a flow system, and then they implement a full Kommo CRM system. Next, they provide training if these companies have any data to migrate and then offer maintenance service to all clients.

As a Kommo user and partner, Hakimi Web Solutions has enough experience when he endorses Kommo, saying, “If you have a business and if you want to grow, if you are a single person or have multiple sales teams, then go for Kommo. It will be very useful to optimize your tasks and you will save a lot of time.”

Nuruddin concludes, “I owe much of my growth to Kommo. Without Kommo, I don't think I can achieve this type of growth in such a short time.”