Interview with Alex Gudilko, CEO of AJProTech
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TL; DR:
The CEO of AJ Protech, a global technology partner, shares how they revolutionized their hardware development process by adopting Kommo CRM—a CRM for technology companies.
Background
With its headquarters in Los Angeles, California, AJ Protech is a leading technology company that helps startups and global companies create innovative hardware products. They work with clients to develop new solutions for consumer electronics, the Internet of Things, and industrial electronics. From brainstorming ideas to production, AJ Protech is dedicated to providing its clients with comprehensive support, including technology research, detailed engineering, prototyping, and manufacturing.
Since its inception, AJProTech has gone global, with clients from various industries in China, Japan, Taiwan, the USA, and Europe. They have production lines anywhere in the world.
The main challenge
AJProtech operated across multiple time zones and continents, facing significant challenges in managing global communications and project coordination. Alex needed a CRM for his technology companies, but finding the right one took time. He said, “We tried a lot of tools to organize our communication and data processing. We used different CRMs and Google Sheets; it was painful. Some of them were too expensive, some were too simple.” They needed to find the perfect CRM that would fit their business needs, and this is where Kommo came to the rescue.
“We tried a lot of tools to organize our communication and data processing. We used different CRMs and Google Sheets; it was painful.”
The beginning of a transformation
AJ Protech adopted Kommo, a CRM for technology companies, to streamline its operations and enhance communication efficiency. Kommo features perfectly suit their needs, providing a centralized platform for all incoming and outgoing leads, detailed information storage from sales calls, and seamless integrations, among other tools. Alex further emphasizes the various benefits of using a CRM for technology companies, which transformed AJProtech’s business strategy.
Superpowers of a CRM for technology companies
#1 - Centralized information hub
One of AJProTech's main challenges was having all their information in one location. Kommo solved that problem by collecting and organizing all client information in a single location, including leads from diverse sources (emails, website requests, partner communications). This ensures that AJProtech’s global team stays focused on customer needs and project goals. Alex states, “Kommo allows us to organize all the income, in and outgoing leads; we have to have them in the same spot.”
Alex further highlights the customizable nature of Kommo as he mentions, “Kommo is customized for our needs and supports the different nature of our conversations with different types of clients,”
“Kommo is customized for our needs and supports the different nature of our conversations with different types of clients,”
#2 - Comprehensive integrations
AJProtech also needed the latest integrations. They needed integration with invoicing tools, email campaigns, and various messengers. Kommo ensured these integrations seamlessly. Alex explains, “All the tools we use need to integrate to save us time. Our invoicing tools are connected to Kommo to extract the information we have about the client, and our email campaign is tied to Kommo.” This capability added the functionality that AJProTech needed without disrupting existing workflows.
#3 - Kommo app
Alex mentions Kommo’s ability to keep you updated when you are on the go. Alex mentions a scenario where the Kommo app connected him to his client outside of work. “I remember one time when I was boarding the flight, a client contacted us, and we responded right away.” With the app, you can always keep in touch with your clients always say in touch.
“I remember one time when I was boarding the flight, a client contacted us, and we responded right away.”
#4 - Kommo automation and chatbot
AJProTech's No. 1 goal is not to drop the communication during their initial engagement, and Kommo does a great job keeping them online. Based on the global nature of the company, it is very easy to lose communication based on timezone differences. Alex mentions, “We never lost clients because we weren't able to get in touch with them. Kommo automatically assigns the person to talk to depending on the time and type of project. We use a chatbot to help answer some common questions.”
“Kommo automatically assigns the person to talk to depending on the time and type of project. We use a chatbot to help answer some common questions.”
#5 - Ease of use and quick setup
AJProTech easily transitioned to Kommo from another software that previously stored their data. Alex shares, “We were able to import all of our previous leads in a matter of a couple of hours, and we were able to get started in a matter of a couple of days.” The intuitive interface and ease of customization allowed them to quickly tailor the CRM for technology companies to their specific needs.
“We were able to import all of our previous leads in a matter of a couple of hours, and we were able to get started in a matter of a couple of days.”
#6 - Enhanced efficiency
By keeping all client-related information in one place and providing timely notifications for pending tasks, Kommo has improved business operations and overall team productivity. “Our sales team can access all the information instantly and at any given time,” Alex mentions. Alex also highlights, “Kommo has been a great time saver for our sales and engineering teams.”
#7 - Dependability and uptime
AJ Protech values Kommo’s reliability, consistent uptime, and performance track record. This dependability has been crucial in maintaining continuous communication with clients and ensuring no lost opportunities caused by technical issues. Alex emphasizes, “I don't remember a single situation where Kommo was out of service; it is always working as expected.”
“I don't remember a single situation where Kommo was out of service; it is always working as expected.”
Kommo - The CRM for technology companies
Since implementing Kommo, AJProtech has substantially improved sales processes and customer management. The CRM for technology companies like this has increased annual sales growth, maintained high client satisfaction, and can handle complex, high-ticket projects without dropping communication. AJ Protech credits at least half their sales growth to Kommo's reliability and customization capabilities. Alex finalized by stating, “I could recommend Kommo in a heartbeat to companies of different scales whether we have one person or 10 people or a hundred people. It's easy to get started, dependable, and offers great value for money.”
“I could recommend Kommo in a heartbeat to companies of different scales... It's easy to get started, dependable, and offers great value for money.”
Ready to connect a CRM for technology companies?
Join the growing list of Kommo users and gain a CRM for technology companies as a great solution to increase sales and ensure customer satisfaction.
“Kommo CRM has been instrumental in our success. Its ease of use, customization, and reliability have allowed us to manage our global operations seamlessly. We can recommend Kommo to companies of any scale looking for a dependable and efficient CRM solution.”
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