How Investment Property Loan Exchange doubled its revenue with Kommo

Interview with Damon Riehl, Chief Executive at Investment Property Loan Exchange

Todays’ conversation is with Damon Riehl who has over 35 years of lending experience under his belt. He is the Chief Executive at Investment Property Loan Exchange — a company located in the middle of the United States. Although it was founded relatively recently, in 2017, the Investment Property Loan Exchange already serves 39 U.S. states.

What is the company all about? According to Damon, “What we are is a matchmaker of sorts — we match real estate investors with the right lending options. On our platform, we have all the top private lenders in the US that are available with their lending programs.”

Damon explains that since the company deals with thousands of different potential clients and hundreds of actual clients, they needed a solution, a proper CRM for property loan exchange to help them stay organized. “We needed a way to organize our approach towards serving our clients in the various stages of the life cycle of that relationship,” he says.

Damon clarifies, “Someone might be a prospect for a time. The next phase is working on the proposal for them and after they’ve accepted the proposal, the next step is working on an active loan exchange.” Damon explains that in the past, he used Salesforce. However, the tool didn’t meet his expectations, he says, “Salesforce was not a good fit. I never liked it because it was too generic and not customizable without significant development work.”

Moreover, he adds, “We needed an affordable solution. Kommo was one where we could build our workflow, bring on licenses as we need them and grow our small business very well.”

Although the company uses six other pieces of software for different processes, such as sending documents for signing, David highlights, “Kommo helps us organize our approach to our workflow. We can modify to fit our workflow easily. It was a very good fit for us.”

Damon explains that with Kommo’s features, such as automated emails, they can save time: “Kommo gives us the opportunity to generate automatic emails as we move through various stages of our workflow.” This is done by integrating an email marketing automation company MailChimp.

Within MailChimp, Damon has different audiences defined and different email templates that are built to have a message specifically for that specific clientele. He illustrates an example, “If someone is interested in financing a multi-family property, we’ll send the message that specifically relates to multi-family financing.” In Kommo, Damon has the ability to automatically assign every new lead to one of their MailChimp audiences.

According to Damon, Kommo’s board view also facilitates that workflow. He says, “The board view in Kommo, helps folks like myself — who are visual people, to see and understand the workflow in a much better way for me.”

Damon says that they use the Calendar feature quite extensively: “Organizing leads and assigning them up to various account executives is done in a pretty organized fashion. He also adds, “the ability to use the search feature and just finding the ones you’re looking for is very good as well.”

After implementing Kommo — a CRM for property loan exchange, Damon says that their sales have doubled: “We’ve had the system since the beginning of our business in 2017 and our sales have doubled each year.”

He adds, “Kommo is one of the tools that has definitely helped us stay on top of our tasks and make sure that the tasks are completed. Kommo has been easy to use, easy to modify and it’s intuitive.”

✅Kommo is a pioneering Messenger Based Sales CRM software that helps businesses achieve more sales and create long-lasting relationships with their customers. It is a tool that enables companies to reach better results and increase their profits.