The best 11 WhatsApp marketing software for successful messaging campaigns in 2024

WhatsApp marketing software is designed to facilitate a business’s communication with its customers via WhatsApp. It makes every client conversation over WhatsApp faster, more efficient, and more personalized.

With over 2.5 billion users and available in 180 countries, WhatsApp marketing software showcases your brand to many potential clients, making you stand out from the competitors.

There are basic features that every WhatsApp marketing software should have to be considered viable. Let’s take a look at these features. 👇

WhatsApp marketing software allows you to create automated messages such as welcome messages, order confirmations, and appointment reminders.

You can send scheduled messages and drip campaigns. This automation enables firms to provide timely and personalized communication without manual intervention.

With WhatsApp marketing software, multiple agents in your teams can manage conversations from a single interface. You can give different access levels to your team members based on their specific roles within your business.

Using WhatsApp marketing software allows you to send messages to large groups at the same time. Based on your WhatsApp tier, you can simultaneously send over 10,000 messages to your clients. Additionally, you can target specific groups within your audience with tailored messages.

Use WhatsApp marketing software to send images, videos, documents, and other media formats. Additionally, you can send interactive messages such as quick replies, list messages, buttons, and other interactive elements.

A major feature that makes WhatsApp marketing software stand out is the ability to access analytics and message reports or campaigns quickly. You can also analyze open rates, response rates, and other key performance indicators. For some specific WhatsApp analytics features, companies may also opt for custom software development or consider additional analytics plugins.

Interactions with clients can also happen outside WhatsApp, making omnichannel capabilities necessary for your WhatsApp marketing software. This way, you can smoothly manage communication across all channels.

You need the right WhatsApp marketing software WhatsApp marketing software to make your brand stand out. Whether you're a small business owner, an eCommerce brand, or an experienced marketer, choosing the appropriate WhatsApp marketing software is critical to success.

In an ever-changing market, we will help you examine some of the best WhatsApp marketing software solutions available to enhance your WhatsApp communication.

Let's plunge in! 🤭

Kommo is the world's first WhatsApp CRM to change how businesses engage with customers using WhatsApp. It is designed to help small and medium-sized businesses grow and improve their customer relationships through WhatsApp and other communication channels.

Kommo's user-friendly design and sophisticated automation capabilities stand out from other software, making WhatsApp marketing even easier for those starting out in the game.

Here’s some of the benefits you get from using Kommo for WhatsApp marketing👇

• Kommo is an official meta partner: Kommo is an officially badged Meta partner, making it a reliable and powerful provider for WhatsApp.
• WhatsApp Cloud API integration: Kommo provides easy-to-access WhatsApp Cloud API integration without the need for technical or coding skills.
• WhatsApp broadcasting: Kommo offers WhatsApp broadcasting, a feature designed to launch WhatsApp marketing campaigns with a selected user group or message-blast your entire audience without leaving Kommo.
• Friendly & intuitive interface: Kommo is designed for ease of use. Even those with no technical expertise can effortlessly navigate and utilize its features.
• Smart automation: You can automate tasks such as lead management, WhatsApp broadcasts, and follow-ups, freeing up time for other activities.
• Kommo AI: Kommo offers AI features that help you communicate with clients faster and more effectively.

• Whatsapp lead segmentation: Segment your leads for easy communication. Kommo’s filters allow you to send WhatsApp messages to specific clients within the pipeline. This way, each message is intentional and targeted to the right audience.
• Comprehensive mobile app: The Kommo mobile app, available for iOS and Android, allows you to stay connected even on the go.
• 24/7 customer support with Whatsapp chatbots: Kommo’s WhatsApp chatbot offers constant support, answering customer inquiries and capturing leads even when you’re offline.
• Seamless integration: Easily integrates with popular social media platforms, enhancing existing workflows and tools.
• Customizable WhatsApp sales pipelines: Make your sales pipeline unique to your brand with Kommo’s drag-and-drop feature. This way, you create a clear and visual view of your sales processes.

• Customer lead profile: All customer data and interactions are consolidated in a single profile, providing a comprehensive view of each customer.
• In-depth analytics & metrics: Kommo allows you to access detailed WhatsApp analytics to track performance and refine your marketing strategies.
• User-friendly setup: Kommo has a quick and simple setup process with free support to get you started.
• Affordable pricing: Kommo’s pricing is among the most affordable WhatsApp marketing softwares. It offers great value for its price and is a great tool for businesses of all sizes.

• Limited advanced features on the basic plan: Some advanced features require higher-tier plans.
• Learning curve for customization: The initial setup for custom integrations might be complex for beginners.

• Base Plan: $15/user/month. Ideal for small businesses and covers all the essential features
• Advanced Plan: $25/user/month, Adds more automation capabilities for growing teams.
• Enterprise Plan: $45/user/month, Offers advanced features and customization for larger businesses

WATI (WhatsApp Team Inbox) provides user-friendly features for non-technical users. You can design your WhatsApp campaigns with a simple UI and a drag-and-drop builder. If you're tech-savvy, you can also use the Wati API Gateway. Its main features include broadcast messaging, contact management, and automation tools.

Wati is an official WhatsApp Business Solution Provider (BSP) that helps businesses engage in real-time with clients through their WhatsApp tool and easily send bulk messages.

• Streamlined customer service & marketing: Built using the WhatsApp Business API, specifically designed to enhance customer service and marketing efforts.
• User-Friendly Interface: Provides a user-friendly interface that requires no coding knowledge, making it accessible to anyone.
• Easy setup: WhatsApp Business integration is straightforward and hassle-free, allowing businesses of all sizes to implement the solution quickly.
• Support & collaboration: Offers excellent customer support and team collaboration features.

• Customization: Limited customization compared to direct API access.
• Pricing: Its pricing may be too much for smaller enterprises.

• Growth Plan: $49/user/month. Here, 5 users can send 1000 monthly sessions.
• Pro Plan: $99/user/month. Here, 5 users can send 2000 monthly sessions.
• Business Plan: $299/user/month. Here, 5 users can send 5000 monthly sessions.

Twilio is one of the best WhatsApp marketing software, providing APIs for WhatsApp messaging, SMS, voice calls, and email. An excellent platform for tech-savvy developers who want to develop a complex communication platform.

Twilio enables multichannel marketing by allowing you to create rich content that is automatically optimized for each broadcasting channel. It provides analytics and reporting tools for tracking and optimizing communication performance.

• Versatile communication solutions: Provides a variety of communication channels, enabling organizations to develop a cohesive multichannel strategy.
• Developer-Friendly: Provides detailed documentation, SDKs, and libraries for various programming languages.
• High reliability & performance: Twilio's infrastructure is designed to be highly available and low latency, ensuring consistent performance during peak usage.
• Global connectivity: Businesses can use local phone numbers to reach clients worldwide while adhering to international rules.
• Customizable & scalable: Highly flexible message and communication channels that grow with a business.
• Customer support: Access to robust support options and collaboration with a broad development community.

• Cost: Twilio's price can be quite expensive, particularly for small organizations or startups with limited resources.
• Complexity: Without developer assistance, non-technical users may find it difficult to set up and configure their systems.
• Learning Curve: While Twilio is developer-friendly, anyone unfamiliar with the platform's broad API options and capabilities may face a learning curve.
• Variable costs: Costs fluctuate depending on consumption, making budgeting challenging for firms with changing communication needs.
• Dependence on Internet connectivity: Twilio's services are cloud-based; thus, constant internet access is required for the best performance.

Twilio offers a unique pricing system that charges for what you use. While this can look attractive, it can be disadvantageous in financial planning and budgeting.

Brevo, originally Sendinblue, is a comprehensive digital marketing platform that enables organizations to manage their marketing automation. Brevo offers solutions to improve client connection and drive growth through efficient communication. Focusing on usability and scalability, it serves brands of all sizes, from small startups to major corporations.

• User-friendly interface: The Brevo interface is intuitive and easy to navigate, making it suitable for users with varying levels of technical expertise.
• All-in-one solution: Brevo combines email, SMS, CRM, and marketing automation into one platform.
• Cost-effective: Pricing is designed to suit a business’s needs and budgets, including a free tier.
• Customer support: Access helpful customer support and resources, including tutorials, webinars, and a dedicated help center.
• Customization & flexibility: Templates are customizable, and workflows are made to fit specific marketing strategies and goals.

• Limited advanced features: Some advanced features available in other platforms might be lacking or less robust in Brevo.
• Learning curve: While user-friendly, the platform still has a learning curve for users new to digital marketing tools.
• Performance for large campaigns: There are some performance issues and slower processing times that occur when handling large-scale campaigns.
• Reporting depth: While detailed, the reporting features might not be as in-depth or customizable as those offered by specialized analytics tools.

• Free plan: This plan is limited to one user and does not include WhatsApp integration.
• Pro Plan: $13/user/month. You also access automation features.

Trengo provides an effective channel for your WhatsApp marketing campaigns.

It goes beyond the capacity to send mass messages and includes clever automations, rapid reply choices, and a ticketing system that allows you to manage client engagements easily.

• Mobile app accessibility: Trengo is available on Android and iOS, so you can always use it on the go.
• Unified inbox: Trengo offers a unified workspace to manage conversations across many platforms in a unified workspace.
• WhatsApp broadcast: Easily send out bulk promotional messages.
• Automation: Use quick responses and ticketing features to increase the response time and send automated messages.

• No WhatsApp in basic plan: Trengo’s basic plan doesn't include access to WhatsApp features.
• No chatbot: There is no WhatsApp Chatbot builder.
• High price: If your business is just starting, the price can be too high.
• Difficult learning curve: Omnichannel capabilities can be overwhelming for new users.

• Essentials plan: $106/5 users/month. You can add up to 10 users for an extra $16 per user a month.
• Boost plan: $159/5 users/month. Gain access to basic integrations and unlimited users for an extra $27 per user a month.
• Pro plan: $266/5 users/month. For $43 per user a month, you can access all integration, live chat support, and unlimited users.

AiSensy is a WhatsApp marketing software built on official WhatsApp Business APIs. It allows you to take advantage of WhatsApp's strengths to allow your business to handle thousands of users. Aisensy focuses on providing tools for customer service, marketing automation, and team collaboration.

AiSensy provides a comprehensive WhatsApp engagement suite that includes several smart Platform features, such as WhatsApp retargeting campaigns and customer support by phone, WhatsApp, email, or Google Meet.

• Ease of use: Aisensy is designed to be user-friendly, making it accessible for businesses without technical expertise.
• Comprehensive WhatsApp feature: Aisensy offers a wide range of features tailored specifically for WhatsApp.
• Cost-effective: Its competitive pricing makes advanced WhatsApp communication tools accessible to businesses of all sizes.
• Strong customer support: Provides excellent customer support to help businesses set up and optimize their platform.
• Enhanced team collaboration: Tools exist to help team members collaborate, improving efficiency in managing customer interactions.

• Platform specific: Aisensy is focused exclusively on WhatsApp, which may limit those looking for multichannel marketing software.
• Learning curve: Although user-friendly, there can still be a learning curve for those new to WhatsApp Business API tools.
• Feature limitations: Aisensy lacks advanced features and customization options in broader communication platforms.
• Dependency on WhatsApp: Changes or limitations imposed by WhatsApp directly impact Aisensy’s functionality.
• Variable costs: Costs can vary based on usage, making budgeting challenging for businesses with fluctuating communication needs.

• Basic plan: $20/month. 1000 free service conversations a month and other benefits
• Pro plan: $45/month. 1000 free service conversations with more comprehensive analytics and reports.
• Enterprise plan: Custom. You get 1000 free service conversations and a higher messaging speed.

Manychat is a platform for creating chatbots and automating conversations on messaging apps like Facebook Messenger, WhatsApp, and SMS. Manychat is designed to help businesses enhance customer engagement through automated, interactive conversations that drive growth and streamline communication efforts.

• User-friendly: Offers an intuitive interface suitable for users with no technical background.
• Comprehensive features: Provides a wide range of features to support various business needs, from customer support to marketing automation.
• Flow Builder: It's easy to start creating bots for your social media
• Free tier: You can have up to 1000 contacts for free

• Price: The pricing is cheaper at first glance but grows with the number of contacts chosen; it becomes expensive with a larger audience.
• Analytics: The analytics tools provided are not in-depth enough to understand all business issues.
• Not an all-in-one platform: Manychat focuses on conversation automation and is not a fully featured CRM provider for your needs.
• Limited advanced customization: Lacks advanced customization options with more complex platforms.
• Support: Manychat offers different support functions on Pro and Custom plans.
• Extra fees: Manychat requires additional payment for WhatsApp integration on all plans.

• Free: Get up to 1000 contacts for free with basic features.
• Pro plan: $15/month, but increases with the number of contacts.
• Premium plan: Custom.

MessageBird is a global cloud communications WhatsApp marketing software that enables businesses to connect with customers via multiple channels, including SMS, voice, email, and chat. It offers robust APIs and tools to streamline communication and enhance customer engagement.

• Omni-channel messaging: MessageBird supports SMS, voice, email, chat, and social messaging apps, bringing all your communication to one platform.
• Developer-friendly: Provides extensive documentation and SDKs for various programming languages.
• Global connectivity: Enables businesses to reach customers worldwide.
• Real-time Analytics: MessageBird offers detailed analytics and reporting tools

• Cost: Message pricing can be high, especially for small businesses.
• Complexity: The initial setup and configuration can be challenging without developer assistance.
• Variable costs: Costs vary based on usage, making financial planning and budgeting difficult.

• Contact-based pricing: $45/month for 3000 monthly contacts. As your contacts increase, so does the price.
• Enterprise plan: Custom.

Respond.io allows businesses to manage customer conversations across multiple messaging channels from a single interface. It provides tools for customer support, sales, and marketing to improve communication efficiency and increase customer satisfaction.

• Multi-channel messaging: Respond.io supports WhatsApp, Facebook Messenger, Telegram, LINE, and more.
• Team collaboration: Features that support team collaboration, such as shared inboxes and role-based access.
• Customizable chatbots: Build and deploy chatbots for automated customer interactions.
• User-Friendly interface: Intuitive and easy-to-navigate interface.

• Strict reporting systems: Restrict data analysis and SLA customization. This hinders comprehensive insights and tailored performance measures.
• Slow productivity: The chat history and dashboard lag a lot.
• Learning curve: New users might initially find it a bit complex.

• Starter plan: $45/5 users/ month. You need to pay an extra $12 for every additional user.
• Growth plan: $159/5 users/month. Get accessibility to automation and AI. You need to pay an extra $20 for every additional user.
• Advanced plan: $279/5 users/month. This plan includes advanced integrations and multiple workspaces. You'll need to pay an extra $24 for every additional user.

Zoho is a suite of business applications designed to help businesses manage various aspects of their operations, including CRM, WhatsApp marketing, email marketing, customer support, and more. Zoho offers a range of tools to improve efficiency and drive growth through integrated solutions.

• Comprehensive Suite: Offers a wide range of tools to manage different aspects of business operations.
• User-Friendly: Zoho’s interface is Intuitive and easy to use.
• Cost-Effective: Zoho offers various plans for you to choose from.
• Strong Support: There is access to robust support options and resources.

• Complexity: The wide range of features available on Zoho can be overwhelming for new users.
• Learning Curve: This can be a large learning curve, especially for advanced features.
• Feature Limitations: Some advanced features may require additional customization.

• Standard plan: $14/user/ month.
• Professional plan: $23/user/month.
• Enterprise plan: $40/user/month.
• Ultimate plan: $52/user/month.

Gallabox is a WhatsApp marketing software designed to help businesses manage customer interactions through WhatsApp. It focuses on providing tools for customer support, sales, and marketing automation, streamlining communication, and improving customer satisfaction.

• User-friendly: Gallabox offers a very easy-to-use interface.
• Comprehensive WhatsApp features: Gallabox is fully optimized for WhatsApp communication.
• Automated messaging: Set up automated responses and workflows.
• Cost-effective: Competitive pricing.
• Strong support: Provides tools for managing customer support, including ticketing and live chat.

• Platform specific: Gallabox is focused on WhatsApp, which is a disadvantage if you use other communication channels.
• Learning curve: New users might have to go through a learning curve.
• Mobile app experience: The mobile app interface needs to be better for improved user interaction.
• Limited navigation: There is a need for better navigation features within the platform.

• Growth plan: $79/ month.
• Scale plan: $119/month.
• Pro plan: $199/month.
• Custom Plan: Designed for large companies looking for the best WhatsApp automation features

Having considered the top 11 WhatsApp marketing software, let’s look at the key factors needed in any WhatsApp marketing tool. 👇

• User interface: Your software should have a clean, intuitive interface that is easy to navigate, even for non-technical users.
• Learning curve: Consider how quickly your team can learn to use the tool. Tools with extensive documentation, tutorials, and a user-friendly design will save time and reduce frustration.

• CRM integration: Having a CRM integration or serving as a CRM helps streamline customer data management, enabling personalized communication and better customer service.
• Third-party tools: Ensure the tool can integrate with third-party applications like email marketing platforms, social media management tools, and analytics software. This facilitates a more cohesive marketing strategy.
• API Access: For businesses with technical expertise, API access allows for custom integrations and more advanced functions.

• Affordability: Decide whether the software’s pricing fits within your budget. Consider initial and ongoing expenses, such as subscription fees or per-message costs.
• Value for money: Check whether the features and benefits justify the cost. A more expensive tool might be worth the investment if it has better functionality and produces better results.
• Scalability: Consider how the pricing structure accommodates your business’s growth. Look for tools that offer scalable pricing plans that can grow with your business.

• Availability: Reliable customer support is crucial, especially when dealing with technical issues. Check if support is available 24/7, during business hours, or via email.
• Support channels: Determine the available support channels, such as live chat, email, phone support, and forums. Multiple support options can provide faster and more convenient assistance.
• Quality of support: Read reviews and testimonials to gauge the quality of customer support.

• Automation: Automated messaging capabilities are essential for handling repetitive tasks and ensuring timely responses. Look for features like auto-replies, scheduled messages, and workflow automation.
• Segmentation: The ability to segment your audience based on various criteria allows for a more targeted and effective messaging strategy.
• Multimedia support: Make your messages more engaging by ensuring the tool supports many media types, such as images, videos, audio messages, and documents.
• Analytics & reporting: Detailed analytics and reporting features help you track the performance of your campaigns, understand user behavior, and make data-driven decisions.
• Broadcasting & bulk messaging: Tools with robust broadcasting and bulk messaging features are essential for reaching a large audience.

Kommo easily fits into all the necessary WhatsApp marketing software features. It has many integrations, compatibility, customer support, scalability, AI, and a user-friendly interface, making it one of the best WhatsApp marketing software for 2024.

By taking advantage of Kommo’s features, you can send powerful, personalized, and effective WhatsApp messages that drive engagement, boost sales, and foster long-term customer relationships.

Discover the full range of Kommo’s functionalities and learn how Kommo can boost your business revenue with improved WhatsApp marketing. Book a demo and try Kommo for free; no credit card is required.