WhatsApp Lead Generation with Kommo

To connect with potential leads and clients, you must integrate your business into their daily lives to seamlessly complement the overall experience.

WhatsApp is user-friendly, flexible, and convenient. This makes the app one of the best tools for client communication and WhatsApp lead generation.🏆

If you've added your WhatsApp phone number to your social media profile description and are waiting for your leads to start texting you, then we've got bad news: it no longer works like that. ⛔️

Why? These days, leads rarely go the extra mile to copy-paste your number and save it as a contact.

So what do you do now?😱

The answer is simple. Add a WhatsApp link.

WhatsApp links are easily shared through social media handles, emails, and other platforms.

In just two steps, you can generate new leads with the help of a WhatsApp link:

☝️ The first click opens the WhatsApp app, with a pre-filled message ready to be sent.

✌️ The second click allows your lead to send it over by hitting the Send button.

When it’s done, your business will see the following:

✅ Phone number

✅ Name

✅ Pre-filled message

From there, you can start communicating with your lead. No extra actions are needed.😎

Pretty awesome, right?

💡And just like any other link, you can embed your WhatsApp link in GIFs, images, widgets, or banners on your website.

Your WhatsApp link will be similar to one of the links shown below:

WhatsApp link with a pre-filled message

WhatsApp link without a pre-filled message

You can create a WhatsApp link for free using our WhatsApp Link generator.🥳

You can generate WhatsApp leads by using the following channels:

1. Desktop devices
2. Social media
3. Offline channels
4. Emails

Let's look at how this works.🕵️

In 2020, 68% of all website visits came from mobile devices, while only 29% came from desktops. Similarly, the number of people using WhatsApp Web on their desktops is much smaller than those using the app on their mobile devices. This means that your conversion rate from desktop traffic will probably be significantly lower than from mobile traffic.

But don't give up on that just yet!😈

There are three things you can do that will skyrocket your desktop conversion:

✅ WhatsApp Click-to-chat links – WhatsApp Web doesn't have the option to add a new contact. Still, by adding a WhatsApp link to your website, your lead can start a conversation with your business without needing to reach for their smartphones.

✅ WhatsApp Chat Widget - Make your website stand out from the crowd. If your leads are urged to contact you, they won’t be able to miss an eye-catching WhatsApp chat widget on your webpage. After they click on a CTA button, it will automatically redirect them to your business WhatsApp profile.

✅ Send-Back Webform – after your lead fills in a webform on your website with their contact details, an automatic WhatsApp message from your business will be sent to them, eliminating the need to create a new contact.

You can also try a couple more things to boost your conversions, but they might be quite tricky and a little bit outdated👻:

✅ WhatsApp QR code - just like a WhatsApp link, a QR code redirects your leads to your WhatsApp chat after they scan the QR code with their mobile device. But in this case, it will add an extra step for your lead to switch from their desktop to a mobile device, then back to their desktop to start a conversation with you.🥲

✅ Phone number on your website – allows leads to contact your business via WhatsApp, but just like a WhatsApp QR code, it will require them to use their smartphones to initiate a chat with you. There are also two other cons to this method:

😴 It's time-consuming and tedious

😩 It's difficult to determine the lead source

But it's up to you to decide which method to choose. 😉

Social media is one of the best places to generate WhatsApp leads.🤳

Let’s focus on the 4 biggest social media platforms:

• Whatsapp Link on Instagram
• Whatsapp Link in Facebook Messenger
• WhatsApp link on YouTube
• WhatsApp link on LinkedIn

Some entrepreneurs use Instagram Direct for client communication. If you are one of them, but you also want to scale up your lead generation strategy with the help of WhatsApp, here’s how you can do it:

✅Add a WhatsApp button to your Instagram profile

✅Insert a Whatsapp link in your Instagram bio

✅Run Instagram Ads that redirect to your WhatsApp account

✅Create Instagram stories with your WhatsApp link

Similarly, you can use a WhatsApp link for Facebook to redirect your Facebook page visitors to a WhatsApp chat with your business.💬

There are several ways how you can capture your WhatsApp leads by using Facebook, including:

✅ Adding a WhatsApp action button to your Facebook page

✅ Sharing your WhatsApp link in a regular Facebook post

✅ Boosting or running ads with the WhatsApp Action button

Sharing a WhatsApp link on Youtube provides your YouTube audience and subscribers with a two-way communication channel by driving them to your WhatsApp chat, where they can easily enquire about your products or services.📢

You can share your Whatsapp link in several ways, including:

✅Video description

✅Community post

✅Channel description section

✅Links section

As you probably know, LinkedIn has a reputation as the most professional social network. And if you can make LinkedIn and WhatsApp work together, it can really transform your business.

You can generate Whatsapp leads on LinkedIn by adding your WhatsApp link to:

✅Your LinkedIn post

✅Your About section

✅Your Featured section

Another way to generate more leads is by adding your WhatsApp link to sponsored ads on Instagram or Facebook. By doing that, you can reach a wider audience and seamlessly redirect them from your ad to your WhatsApp chat.💁‍♀️

We’ve just covered how to generate WhatsApp leads online. However, there are also ways to generate new WhatsApp contacts offline.🤓

Here’s how:

✅ Manually collect phone numbers through loyalty programs and subscriptions.

(⚠️ Just get permission to send messages on WhatsApp).

✅ Showcase your WhatsApp contact number on promotional materials and incentivize customers to add you to their contact list.

✅ Embed your WhatsApp QR code on offline media, from business cards to large advertising banners.

Adding a WhatsApp link to your email signature or a clickable picture is another great way to personalize interaction with your leads. 📥

After sending an email that contains a WhatsApp link, your leads can choose how they want to continue interacting with you via email or WhatsApp.

If you want to ace your WhatsApp Lead Generation game, having a WhatsApp CRM is a MUST.☝️

And Kommo might be just the one!😎

Here’s how Kommo can help you manage and increase WhatsApp leads:

✅ Capture incoming WhatsApp messages in Kommo

✅ Share WhatsApp access with the whole team

✅ Set automatic follow-ups to reply to different WhatsApp chats

✅ Store the whole WhatsApp chat history inside your CRM

✅ Personalize WhatsApp templates

✅ Automate WhatsApp conversations

Once you connect WhatsApp to your CRM, you will realize that receiving chats and responding to messages is insufficient. And you will need an effective WhatsApp sales pipeline.🤓

WhatsApp sales pipeline is Kommo’s staple feature that gives you an overview of your ongoing deals, separated by stages representing the actual steps of your sales process .🤑

It’s fully customizable and can organize all your WhatsApp leads in a board-like view, categorize them with tags, set reminders, and send automatic follow-ups.💃

With every incoming message, you will receive the lead’s digital footprint from WhatsApp:

✅ Name

✅ Phone Number

✅ Profile picture

All of this will be stored neatly in the automatically created lead card in your Kommo account, where you or your team can access it anytime.💁‍♀️

One of the biggest benefits of a WhatsApp CRM like Kommo is that it allows multiple team members to use the platform simultaneously. So once you connect WhatsApp to your Kommo account, you can bring in the crew.😎

Additionally, you can connect several different contact numbers to the same pipeline with the help of our WhatsApp integration.📞

Your sales, marketing, or customer service team will be able to respond to new WhatsApp messages directly in Kommo. 🙌

And not only can they chat with leads, but your team members can also:

💬Communicate with each other

🔄Take over leads

📋Set tasks

📝Add notes

➡️Move leads across pipeline stages

🗝Keeping in mind that data is the key. Shared access will allow your managers to easily track chat statistics, team workflow, user activity, and other useful data to make sure everything’s on track and no one is slacking off.

Once the number of leads starts to grow, following up or replying to every one of them on WhatsApp might become challenging.😫 But our CRM solution has been designed to help you with this by structuring and optimizing communication processes.

In Kommo, you can set automatic tasks based on various triggers, automatically assigning a task to anyone on your team once a specific condition is met. For example, when a new message on WhatsApp is received.💬

This way, when a new lead contacts you on WhatsApp, the responsible employee automatically gets notified🔔 about a new task in their calendar.

Kommo stores conversations with your leads and clients all in one place. This allows your sales team to continue any WhatsApp conversation from where it was left off during the last interaction.

No matter which communication channel you chat on:

💬 Facebook Messenger

📸 Instagram

📧 Email

📱 Phone

🗣 Any other channel

Thanks to the unified inbox, you won’t miss any incoming messages. This feature gives you full visibility into how your team interacts with leads, helping you manage and reply to every message from any of these channels in a single tab.

You can easily automate all your WhatsApp conversations with Kommo's chatbot, also known as Salesbot.

Our chatbot will take up the lion's share of your routine tasks, freeing your time and resources for more important projects.⏳ It will help you generate more WhatsApp leads and keep your potential and existing clients informed and engaged with personalized content.

Some of the Salesbot’s superpowers are:

🦾 Sending welcome messages, images, and docs

🦾 Responding to messages based on the content

🦾 Attaching URL buttons

🦾 Gathering lead data

🦾 Creating invoices

🦾 Making lead card changes

🦾 Notifying when a human touch is required

The best part, your leads won’t even know they’re talking to a chatbot!😎

As the old saying goes, 'time is money' 💸, so you wouldn't want to waste time typing the same answers over and over again before sending them to your potential leads. It can get very repetitive and redundant, and you will definitely miss out on some sales. 👎

What you can do instead is use WhatsApp templates. 🙋‍♂️

In Kommo, you can create various templates that integrate into your WhatsApp account, using data from lead cards to minimize manual input. From welcoming new leads to sending them invoices, WhatsApp templates can benefit you at every step of the way. 😉

The templates can be used with WhatsApp Session Message, where you can answer for free without content limitations within 24 hours from the most recent message from the lead.⏳

⚠️If you want to send a template outside this window, you must submit it to WhatsApp for review.

Getting started with WhatsApp Lead Generation isn't easy. But that’s exactly why we are here.😎 Our team is happy to answer your questions or make a CRM onboarding session for your whole team.

👩‍💻 Login to your Kommo account

💬 Chat with us here on the website or within your account

🤓 Book a free demo session with the team

🤝 Find a partner to do it for you so that you can relax

🎥 Visit our YouTube Channel