20+ must-have Instagram marketing tools for natural growth

Instagram marketing tools are software that can significantly boost your social media strategy. They allow for better audience communication and higher-quality content development. They also give you the tools to analyze performance and manage your campaigns.

These tools include a variety of categories targeted at boosting several elements of Instagram marketing; here's a breakdown 👇

You'll need various Instagram marketing tools to get the most out of your marketing strategy. With the right ones, you can improve your Instagram marketing game, save time, and get better results. ✍️

1. Instagram DM management.
2. Instagram scheduling tools.
3. Instagram analytics tools.
4. Instagram ads tools.
5. Instagram hashtag tools.
6. Instagram Reels and Story tools.
7. Instagram link in bio tools.
8. Instagram contest and giveaway tools.

Now, let’s look into each category in detail 👇

Instagram DM management tools are an essential category of Instagram marketing tools. Direct Message management is a game changer for every business. It is the spot where all communication happens, which can either increase or decrease customer satisfaction and sales. Let’s consider 3 top Instagram DM management tools.

Kommo is the world's first messenger-based CRM, designed to change how businesses engage with customers through Instagram and other messenger-based platforms.

Kommo's user-friendly design and sophisticated automation capabilities distinguish it from other software, making Instagram marketing even easier.

Here are some of the benefits Kommo provides as one of your Instagram marketing tools👇

Kommo’s biggest benefit as a marketing tool is its Instagram lead capture capabilities. With Kommo, you can automatically grab and manage leads through various means on Instagram.

• Generate leads from comments: When an Instagram user comments on your post, the comment appears in your Kommo inbox, where you can follow up and continue communications.
• Instagram story mentions: With Kommo if a user mentions your business in their Instagram Story, it will pop up in your CRM account. You can start a conversation with them and turn them into a lead.
• Instagram widget: Use an Instagram widget linked to your website to drive traffic to your Instagram profile. With the widget, visitors can view your Instagram content, follow your account, or even DM you.
• Click-to-Instagram direct: These ads are shown in Instagram Stories or Feeds to prompt the user to write you a direct message. Once a message has been sent, it will appear in your Instagram DM inbox. 📥
• Instagram marketing campaign dashboard: Kommo's statistics tab provides a detailed overview of your Instagram marketing campaigns. You can track essential metrics, monitor customer feedback, and respond to inquiries in real-time.

• Customizable Instagram sales pipelines: Automatically organize all your DMs in a board-like view to never miss a DM, mention, or comment. All Instagram interactions are consolidated into Kommo’s all-in-one inbox.

• Instagram chatbot: Automate your responses using templates or let Kommo’s chatbot reply instantly for you.

Kommo’s chatbot for Instagram can do the following:

• Identify the need behind every message.
• Route the message to the right person on the team.
• Work 24/7 to ensure that no messages go unanswered.
• Measure customer satisfaction after every conversation.
• Automate follow-ups even when you forget to send a follow-up message.
• Generate documents as it transfers valuable data from your client profiles to your document template without you having to do any manually.
• Send invoices to your clients without human intervention.

• Seamless integration: Kommo easily integrates into Instagram and other communication channels without needing technical or coding skills.

• Instagram lead profile: All customer data and interactions are in a single profile, providing a comprehensive view of each customer.
• User-friendly setup: Kommo has a quick and simple setup process with free support to get you started.
• Friendly & intuitive interface: Kommo is easy to use. Even people without technical expertise can effortlessly navigate and utilize its features.
• Affordable pricing: Kommo’s pricing is among the most affordable Instagram marketing tools. It offers great value for its price and is a great tool for businesses of all sizes.

• Limited advanced features on the basic plan: Some advanced features require higher-tier plans.
• Learning curve for customization: The initial setup for custom integrations might be complex for beginners.

• Base Plan: $15/user/month. Ideal for small businesses and covers all the essential features.
• Advanced Plan: $25/user/month, Adds more automation capabilities for growing teams.
• Enterprise Plan: $45/user/month, Offers advanced features and customization for larger businesses.

HubSpot CRM is a versatile Instagram marketing tool with extensive features for managing contacts, leads, and sales processes. It provides a robust free tier, making it accessible to businesses of all sizes. It integrates well with Instagram for seamless social media management.

• Contact and lead management: HubSpot CRM allows you to manage your contacts and leads efficiently. It It provides detailed profiles and interaction history for you to utilize.
• Sales pipeline and deals: Visualize your sales pipeline and manage deals easily. Customizable stages help you track each deal's progress and identify areas for improvement.
• Email tracking and notifications: Track email opens, clicks, and replies to stay updated in all your email marketing efforts.

• Extensive free tier: HubSpot CRM offers a generous free tier with essential features, making it a cost-effective choice for small businesses.
• Comprehensive features: HubSpot provides a wide range of features for sales and marketing, including email marketing, social media management, and analytics.
• Excellent integration capabilities: HubSpot CRM integrates seamlessly with Instagram and other social platforms, providing a unified approach to marketing and sales.

• Advanced features require paid plans: While the free tier is extensive, some advanced features are only available in paid plans.
• Complexity: Hubspot’s features can be overwhelming for new users. Adequate training and time are needed to utilize the CRM fully.

• Free: For up to 5 users. No credit card is required.
• Marketing Hub Starter: $15/seat/month.
• Starter Customer Platform: $15/seat/month.
• Marketing Hub Professional: $800/3 seats/month.

Manychat is a platform for automating conversations on messaging apps like Instagram. It is designed to help brands improve customer engagement through automated, interactive conversations that drive growth and streamline communication efforts.

• User-friendly: Provides an intuitive interface for users with no technical background.
• Comprehensive features: Provides various features to support many business needs, from customer support to marketing automation.
• Flow Builder: You can easily create bots for your social media accounts.
• Free tier: You can have up to 1000 contacts for free.

• Price: The pricing looks cheaper at first glance but grows with the number of contacts chosen; it becomes expensive with a larger audience.
• Analytics: The analytics provided are insufficient to understand all business issues.
• Not an all-in-one platform: Only focusus on conversation automation and can’t be considered a fully-featured CRM provider.
• Limited advanced customization: Lacks advanced customization options with more complex platforms.
• Support: Manychat offers different support functions on Pro and Custom plans.

• Free: Get up to 1000 contacts for free with basic features.
• Pro plan: $15/month, but increases with the number of contacts.
• Premium plan: Custom.

Later is known for its simple interface and comprehensive visual content calendar. It can be used as an Instagram marketing tool to plan, schedule, and publish posts, stories, and videos, making it easier to stick to a regular posting schedule.

• Scheduling posts: Later allows you to plan and schedule Instagram posts in advance. This helps to keep audiences engaged for longer while saving time.
• Visual content calendar: The visual content calendar displays a view of your scheduled posts, making it simple to organize your content strategy.
• Media library: Manage your photographs and videos in a single media library, making finding and organizing your content simple. This helps you improve content planning and administration.

• User-friendly interface: Later's UI is intuitive and simple, making it suitable for all skill levels. This reduces the learning curve and increases production.
• Strong visual planning tools: The visual content calendar and media library help you plan and manage your content, keeping your Instagram feed uniform and cohesive.
• A free plan is available: Later provides a free plan with fundamental features, making it an affordable option for small enterprises and individuals. This allows you to try the tool before committing to a paying plan.

• Limited features on the free plan: The free plan contains limitations, such as the number of monthly posts you can schedule. You may need to upgrade to a premium plan to use advanced features.
• Advanced analytics requires paid plans: Basic metrics are included in the free plan, but advanced analytics and reporting options require a paid membership.

• Starter plan: $16.67/user/month. This plan is ideal for individuals
• Growth plan: $30/3 users/ month, Get full analytics for small teams
• Advanced plan: $53.33/ 6 users/month, More credits for AI features for growing teams
• Agency plan: $133.33/10 users/month, Offers advanced features for larger businesses.

Buffer is a scheduling tool that integrates with various platforms, like Instagram. As an Instagram marketing tool, its simple and intuitive design makes planning, scheduling, and publishing posts easy. Buffer also offers basic statistics and team collaboration options.

• Schedule posts across multiple platforms: Buffer offers a streamlined approach to content management by scheduling posts across many social media networks, including Instagram. This feature saves time while ensuring consistent publication.
• Queue and calendar views: Easily plan and arrange your content by seeing an overview of scheduled posts. This helps you have a consistent posting schedule.
• Basic analytics and insights: Track the performance of your posts using simple statistics and insights. This feature lets you identify what material resonates with your audience so you can optimize your strategy.

• Simple and intuitive interface: Buffer has a user-friendly interface, which makes it easy for users of all experience levels to use.
• Strong multi-platform support: Buffer allows you to schedule posts across numerous social media sites, making it a one-stop shop for all your social media management needs.
• Affordable pricing tiers: Buffer provides customizable price plans, making them accessible to enterprises of all sizes. The price structure enables you to select a plan that meets your budget and requirements.

• Limited analytics in lower-tier plans: Buffer offers basic statistics, but deeper reporting options are only available on higher-tier accounts. This may be an issue for companies that rely largely on data-driven decisions.
• No bulk scheduling in the free plan: The free plan does not offer bulk scheduling, which can be a constraint for enterprises with high content volume.

• Free plan: Up to 3 channels, great for planning and publishing.
• Essentials plan: $5/channel/ month. Get full analytics for small teams.
• Team plan: $10/channel/month, unlimited number of team members.
• Agency plan: $100/10 channels/month, Offers custom access and permissions.

Hootsuite is an Instagram management tool that enables scheduling, monitoring, and analytics. With a comprehensive dashboard, in-depth statistics, and team collaboration tools, it is powerful for organizations of all sizes.

• Schedule posts, stories, and ads: Hootsuite allows you to schedule and publish posts, stories, and ads for Instagram, ensuring a consistent posting schedule. This feature helps maintain audience engagement and saves time.
• Comprehensive social media dashboard: Hootsuite provides an overview of your social media activities, making managing and monitoring your accounts easy.
• In-depth analytics and reporting: Hootsuite offers detailed analytics and reporting features, providing insights into your social media performance.

• All-in-one social media management: Hootsuite offers a comprehensive solution to manage your social media accounts in one place.
• Strong analytics and reporting tools: Detailed analytics and reporting features allow you to understand your social media performance bettert and discover areas for development.
• Extensive integration options: Hootsuite integrates with many social media platforms and third-party tools, providing a unified approach to social media management. This enhances your ability to manage all aspects of your social media strategy.

• Can be pricey for small businesses: Hootsuite's price plans can be expensive for small organizations, particularly if they require advanced functionality.
• Learning curve: Hootsuite's numerous features require a learning curve. Adequate training and time may be necessary to maximize the platform.

• Professional plan: $99/user/month.
• Team plan: $249/3 users/month.
• Enterprise plan: Custom, Offers advanced features and analytics.

Iconosquare is a powerful Instagram analytics tool. It provides detailed insights into post performance, audience demographics, and engagement metrics, making it an important tool to optimize your Instagram marketing strategy.

• Detailed analytics for posts, stories, and engagement: Iconosquare offers comprehensive analytics for your Instagram posts, stories, and engagement.
• Follower demographics and behavior insights: Gain insights into your followers’ demographics and behavior, including age, gender, location, and activity patterns.
• Competitor analysis: Track and analyze your competitors’ performance on Instagram to identify trends and benchmark your performance.

• Comprehensive analytics features: Iconosquare provides a wide range of analytics features, offering detailed insights into your Instagram performance.
• User-friendly interface: Iconosquare’s interface is intuitive. This easy navigation makes it understandable to users of all experience levels.
• Competitor and industry benchmarks: The competitor analysis feature provides insights into industry trends and benchmarks, helping you stay competitive.

• No free plan: Unlike other tools, Iconosquare does not offer a free plan but a 14-day trial.

• Single plan: $49/5 social profiles/month, 1 user, and 12 months of data retention.
• Teams plan: $79/5 social profiles/month, add up to 10 users, and 12 extra months of data retention.
• Custom plan: Custom, unlimited users and data retention.

Sprout Social offers in-depth analytics and reporting features for Instagram and other platforms. Like Iconosqaure, it provides audience insights, engagement metrics, and competitor analysis.

• In-depth social media analytics: Sprout Social offers detailed analytics for your Instagram performance, including post engagement, audience growth, and content reach.
• Customizable reports: Create and customize reports to meet your specific needs and share them with your team or clients.
• Audience insights and engagement metrics: Gain insights into your audience's demographics, behavior, and engagement patterns. This information helps you tailor your content to meet your audience's needs better.

• Robust analytics and reporting: Sprout Social provides comprehensive analytics and reporting features, offering detailed insights into your social media performance. This helps you make data-driven decisions.
• Strong social listening features: The social listening tools help you monitor conversations and trends related to your brand, providing valuable insights into customer sentiment. This supports proactive engagement and reputation management.
• Excellent user interface: Sprout Social's interface is easy to navigate and intuitive, making it easy for new users.

• Expensive for small businesses: Sprout Social's pricing plans can be costly if you want to access the advanced features.
• Limited features in lower-tier plans: While the tool offers robust features, some advanced functionalities are only available in higher-tier plans.

• Standard plan: $199/per seat/month.
• Professional plan: $299/per seat/month.
• Advanced plan: $399/per seat/month.
• Enterprise plan: Custom.

Socialbakers (Emplifi) is an AI-powered Instagram analytics tool that provides detailed insights into your marketing performance. It offers analytics for content performance, audience growth, and influencer identification.

• Analytics for content performance and audience growth: Socialbakers provides comprehensive analytics for your Instagram content, including engagement metrics, audience growth, and content reach.
• Influencer identification and analytics: Identify and analyze influencers in your niche to enhance your influencer marketing strategy. This feature helps you find the right influencers to collaborate with and measure their impact.
• Benchmarking against competitors: Track and analyze your competitors’ performance on Instagram to identify trends and benchmark your performance.

• Strong influencer analytics: Socialbakers offers robust influencer analytics, helping you identify and measure the impact of influencers in your niche.
• Comprehensive benchmarking tools: The benchmarking features provide valuable insights into industry trends and competitor performance, helping you stay competitive.
• AI-powered insights: The AI tools provide actionable recommendations for improving your performance. You can leverage AI-driven insights to make data-driven decisions and optimize your Instagram marketing.

• Can be costly for small teams: Socialbakers’ pricing plans can be expensive. If you are working on a limited budget, you might want to consider another tool.
• Complex features: Some advanced features can be complex, requiring adequate training and time to use the tool fully.

• Essential, $240/month: Get social media marketing for 5 users and 10 social profiles. This includes Content Management, Scheduling, Publishing, Analytics, and a mobile app for accessing all these features on the go.

AdEspresso is an Instagram marketing tool that simplifies the creation, management, and optimization of Instagram ads. It offers features like A/B testing, budget optimization, and detailed analytics, making it an essential tool for maximizing ad performance.

• Ad creation and A/B testing: Easily test your ads to determine which performs best. This feature will optimize your ad campaigns and improve your return on investments.
• Comprehensive analytics and reporting: Track the performance of your ads with detailed analytics and reporting features. This helps you understand what works and make data-driven decisions to optimize your ad campaigns.
• Integration with Facebook Ads Manager: AdEspresso integrates seamlessly with Facebook Ads Manager, allowing you to manage your Instagram and Facebook ads in one place.

• Easy ad creation and management: AdEspresso simplifies creating and managing ads, making them accessible for users of all experience levels.
• Powerful A/B testing features: The tool's A/B testing capabilities help identify the best-performing ad variations, improving your campaign effectiveness.
• Detailed analytics: AdEspresso provides comprehensive analytics and reporting features, offering valuable insights into ad performance. This allows you to make informed decisions and optimize your campaigns.

• Expensive for Small Businesses: AdEspresso's pricing plans can be costly for small or growing businesses. Evaluating whether the investment aligns with your budget and needs is essential.

• Starter plan: $49month.
• Plus plan: $299month.
• Enterprise plan: $259/month.

Facebook Ads Manager is a marketing tool for creating, managing, and optimizing Instagram ads. It offers comprehensive features for ad creation, targeting, and performance tracking.

• Ad creation and targeting: Create and precisely target your Instagram ads, ensuring you reach the right audience. This feature helps in optimizing your ad campaigns and improving ROI.
• Budget and bidding control: Manage your ad budget and bidding strategy to maximize your ad spend. This feature helps ensure the best ROI from your campaigns.
• Detailed analytics and reporting: Track the performance of your ads with detailed analytics and reporting features. This helps you understand what works and make data-driven decisions to optimize your campaigns.

• Powerful targeting capabilities: Facebook Ads Manager provides a wide range of targeting features, allowing you to always reach your ideal audience.
• Comprehensive ad management features: The tool offers a wide range of features for saving ads, ad creation, management, and optimization, making it a powerful solution for businesses of all sizes.
• Detailed performance analytics: Facebook Ads Manager provides comprehensive analytics and reporting features, offering valuable insights into your ad performance.

• Complex Interface: The tool's interface can be complex and overwhelming for new users.
• Expensive for small budgets: Running effective ad campaigns on Facebook Ads Manager can be expensive, particularly for small businesses with limited budgets.

Facebook ad manager pricing depends on your industry, how competitive it is, who you’re targeting, where they’re located, your budget, and many more ultra-specific factors.

You can classify the cost of advertising in two ways:

• Overall cost: The total you spend on an ad campaign over a specific period.
• Individual ad cost: The cost of each result (e.g., impression, click, lead, etc).

Hashtagify is a powerful tool for finding and analyzing hashtags on Instagram. It provides insights into hashtag popularity, trends, and related hashtags, helping you optimize your Instagram marketing strategy.

• Hashtag research and analysis: You can find and analyze hashtags to understand their popularity and trends. This feature helps identify the best hashtags for your posts, increasing reach and engagement.
• Related hashtags: Discover related hashtags to expand your hashtag strategy and reach a broader audience.
• Trend analysis: Track popular hashtags to stay updated with the latest trends. This helps you stay relevant and capitalize on trending topics.

• Comprehensive hashtag insights: Hashtagify provides detailed insights into hashtag popularity and trends, helping you optimize your hashtag strategy.
• User-friendly interface: The Hashtagify interface is intuitive and easy to navigate.
• Trend tracking features: The trend analysis tool helps you stay up-to-date with the latest trends, supporting timely and relevant content creation.

• Limited free features: While Hashtagify offers a free plan, the features are limited, and advanced functionalities require a paid subscription.
• It can be pricey for advanced features: The pricing plans for advanced features can be expensive, especially for small businesses.

• Personal plan: $19/month.
• Business plan: $64/month.
• Enterprise plan: $249/month.

RiteTag is a hashtag optimization tool that provides real-time hashtag suggestions for your Instagram posts. It offers hashtag performance insights, trend tracking, and related hashtag recommendations.

• Real-time hashtag suggestions: Get real-time hashtag suggestions for your Instagram posts to ensure you use the most effective hashtags.
• Hashtag performance insights: Track the performance of your hashtags to understand their impact on your posts. This helps you identify the best-performing hashtags and refine your strategy.
• Trend tracking: RiteTag helps you stay updated with the latest trends and popular hashtags related to your business.

• Hot suggestions: RiteTag provides real-time hashtag suggestions, ensuring you use the most effective hashtags for your posts. This supports timely and relevant content creation.
• Performance tracking: The tool offers insights into hashtag performance, helping you understand what works and optimize your strategy. This supports data-driven decision-making and improves engagement.

• Out-dated interface: Ritetag can feel dated at times. The app and UI require a revamp to be more modern and aesthetically appealing for younger generations.
• No longevity in hashtags: Ritetag needs the ability to give users insights into trending and potentially viral hashtags. Without this feature, you’ll only use a few relevant hashtags each time you post.

Ritetag costs $49 annually and offers a free 7-day trial, which allows users to try the app before committing.

Display Purposes is an Instagram marketing tool that provides relevant and trending hashtags for your Instagram posts. It offers features like hashtag search, banned hashtag checker, and spam detection, helping you enhance your hashtag strategy.

• Hashtag search and recommendations: This feature helps you find and use relevant and trending hashtags for your Instagram posts. It also helps you optimize your posts for better reach and engagement.
• Related hashtags: Discover related hashtags to expand your hashtag strategy and reach a broader audience. This feature helps in diversifying your hashtag use and increasing visibility.
• Spam detection: Identify and avoid spammy hashtags that negatively impact your reach and engagement. This helps you maintain a clean and effective hashtag strategy.

• In-depth profile analysis: Track how your profile performs and grows over longer periods.
• Followers analysis: Maximize engagement by tracking the best time to post based on your audience’s behaviors.
• Banned hashtags checker: With the banned hashtags checker, you can be sure your posts aren’t in danger and that all your hashtags are safe to use.

• Limited advanced features: While Display Purposes provides essential features, it lacks some advanced functionalities compared to other hashtag tools.
• No free plan: The tool does not offer a free plan, but you can test the software for 3 days.

• Starter plan: $6/month, tracking of 15 posts and reels per month.
• Growth plan: $8/month, access to tracking of 40 posts and reels per month.
• Pro plan: $12/month, get access to tracking of unlimited posts and reels per month.
• Enterprise plan: $30/month to increase your social group to $30.

InShot is a video editing tool for Instagram Reels and Stories. It offers features like video trimming, music addition, and special effects, making it easy to create engaging and professional-looking videos for your Instagram audience.

• Video editing tools: Trim, cut, and merge videos to create the perfect Instagram Reels and Stories. This feature helps you produce high-quality and engaging content.
• Music and sound effects: Add music and sound effects to your videos to enhance their appeal. This will help you create more engaging and entertaining content for your audience.
• Filters and effects: Apply filters and special effects to your videos to make them stand out. This feature helps create visually appealing content that captures your audience's attention.

• User-friendly interface: InShot's interface is easy to use and navigate. You don’t need any prior editing knowledge.
• Comprehensive editing features: InShot offers various editing options. With it, you can create professional-looking, high-quality videos for your Instagram Reels and Stories.
• Affordable pricing: InShot offers affordable pricing plans, making it accessible for businesses of all sizes. The pricing structure lets you choose a plan that fits your budget and needs.

• Watermark on the free version: The free version of InShot includes a watermark on videos, which may be a limitation for businesses looking to create professional content. A paid subscription removes the watermark. Alternatively, businesses can use a watermark creator to design their own custom watermarks, allowing them to maintain brand identity even when using free versions of software like InShot.
• Limited advanced features: While InShot provides essential editing features, it lacks some advanced functionalities compared to other video editing tools.

• There’s a monthly subscription at $4 a month, a yearly one for $15, a real deal compared with the monthly one, and a lifetime one-off fee of $40.

Canva is a versatile social media video design tool for creating Reels and Stories. It provides a range of graphics, templates, and tools for editing pictures and videos., This enables you to create visually appealing posts for your Instagram audience.

• Templates and graphics: You can choose from templates and graphics to create professional-looking Instagram Reels and Stories. This feature helps you produce high-quality and engaging content.
• Video creation tools: You can easily create and edit videos with Canvas video editing features. This includes trimming, adding music, and applying effects to make your content stand out.
• Collaborative features: Collaborate with teammates on Canva’s team plan to create and edit content. This ensures a consistent and cohesive social media strategy.

• Easy-to-use interface: Canva's interface is intuitive and user-friendly. Navigation is straightforward, even for those without technical or editing knowledge.
• Wide range of templates: Canva offers a variety of templates and graphics for pictures and videos. This way, you don’t have to create your videos from scratch, but they remain visually appealing and high-quality.
• Customizable Options: You can customize Canva’s template to align with your brand’s aesthetics, supporting consistent, professional content creation.

• Limited free features: While Canva offers a free plan, some advanced features and templates require a paid subscription.
• Basic video editing features: Canva lacks advanced functionalities compared to other video editing tools. This may be a consideration if you are looking for a comprehensive solution.

• Canva free: $0, access a defined number of templates.
• Canva pro: $15/month, gain access to all templates and AI.
• Canva teams: $10/user/month for team collaboration.
• Canva enterprise: Custom.

Mojo is a video editing app designed to create dynamic Instagram Stories. It offers features like animated templates, text effects, and music addition, making it easy to create engaging and professional-looking Stories for your audience.

• Animated templates: You can choose from various animated templates to create dynamic and visually appealing Instagram Stories. This feature helps you produce high-quality and engaging content.
• Text effects and animations: Add text effects and animations to your Stories to enhance their visual appeal. This helps make your content stand out and capture your audience's attention.
• Music and sound effects: Add music and sound effects to your Stories to enhance their appeal. This will help you create more engaging and entertaining content for your audience.

• Dynamic and engaging templates: Mojo offers a wide range of animated templates that allow you to create dynamic and visually appealing Instagram Stories. This supports high-quality content creation.
• User-Friendly interface: Mojo’s interface is also intuitive and easy to navigate, which helps reduce your team members’ learning curve.
• Affordable pricing: Mojo offers affordable pricing plans, making it accessible for businesses of all sizes. The pricing structure lets you choose a plan that fits your budget and needs.

• Watermark on the free version: The free version of Mojo includes a watermark on videos, which may be a limitation for businesses looking to create professional content.
• Limited advanced features: While Mojo provides essential editing features, it lacks some advanced functionalities compared to other video editing tools. This may be a consideration for businesses looking for a comprehensive solution.

• Mojo free: $0, access a defined number of templates.
• Mojo pro: $4.99/month, Unlock all animated templates and customization features.
• Mojo teams: $8/user/month, Add and manage team members.
• Mojo enterprise: Custom.

Linktree allows you to create a custom link in your Instagram bio, directing your followers to a landing page with multiple links. This feature helps you share more content and drive traffic to various destinations.

• Customizable link pages: Create a custom landing page with multiple links, which allows you to share more content and direct traffic to various destinations.
• Analytics and insights: Use Linktree to track the performance of your links with detailed analytics and insights. This helps you understand what works and optimize your link strategy.
• Integration with other tools: Linktree integrates with various tools and platforms. This lets you enhance your link page with additional features like email sign-ups and social media icons.

• Easy to use: Linktree's interface is user-friendly and easy to navigate.
• Customizable options: The customizable link pages allow you to create a cohesive and branded experience for your followers.
• Detailed analytics: The analytics features provide valuable insights into your link performance.

• Limited free features: While Linktree offers a free plan, most advanced features and customization options require a paid subscription.

• Free plan: $0, add unlimited links.
• Starter plan: $4/month, upgraded styling options.
• Pro plan: $7.5/month, advanced customization option.
• Premium plan: $19.5/month.

Shorby is a tool for creating a custom landing page for your Instagram bio link, directing your followers to multiple destinations. It offers features like customizable pages and integrations, making it a valuable tool for maximizing your Instagram bio link.

• Customizable landing pages: Create a custom landing page with multiple links. This allows you to share more content and direct traffic to various sites.
• Analytics and Reporting: Easily track the performance of your links with detailed analytics and reporting features.
• Integration with other tools: Shorby integrates with Google Analytics and other platforms, allowing you to improve your link page with additional features.

• Easy to use: The Shorby interface is easy to use and offers multiple ways to display your links.
• Customizable options: Shorby's customizable landing pages allow you to create a cohesive and branded experience for your followers.
• Detailed analytics: The analytics feature provides insights into your link performance. You can maximize your marketing strategy and make data-driven decisions using these results.
• Integration Options: The tool integrates with various platforms, allowing you to enhance your link page with additional features. This supports a more comprehensive and effective link strategy.

• No free plan: Shorby offers no free plan but a 14-day free trial.
• Can be expensive: Shorby can be a bit pricey compared to its competitors. Therefore, evaluating whether the investment aligns with your needs is essential.

• Rocket plan: $12/month; see insights from from links.
• Pro plan: $24/month, get access to Google Analytics.
• Agency plan: $82/month, get access to 250 pages.

Lnk.Bio offers multiple choices for followers when they click on your Bio link. You can share your social media profiles and important links using one URL. This makes it a valuable tool for maximizing your Instagram bio link.

• Web-based: No need for extra software; you can easily access your Lnk.bio account anytime from any device's browser.
• Analytics & reporting: Track your link’s performance with detailed analytics and reporting features. This helps you understand what works and optimize your link strategy.
• Integration with other tools: Lnk.Bio integrates with various tools and platforms, allowing you to enhance your link page with additional features like email sign-ups and social media icons.

• Easy to use: Creating your URL is easy and does not need technical knowledge
• Customizable options: Lnk.Bio's landing pages are customizable, which allows you to create a branded experience for your clients.
• Affordable pricing: Lnk.Bio offers affordable pricing plans, making it accessible for businesses of all sizes. The pricing structure lets you choose a plan that fits your budget and needs.

• Limited free features: Lnk.Bio offers a free plan, but some advanced features and customization options require a paid subscription.
• Basic integration options: Lnk.Bio provides essential integration features but lacks some advanced functionalities compared to other link-in bio tools.

• Free plan: $0.
• Mini plan: $0.99/month.
• Unique plan: $24.99/ month.

Gleam is a tool for creating and managing Instagram contests and giveaways. It offers features like customizable contest templates, entry methods, and performance tracking, making running engaging and successful contests easy.

• Customizable contest templates: This feature allows you to create and customize contest templates to match your brand's style.
• Multiple entry methods: Offer various entry methods to encourage participation, such as following your Instagram account, liking a post, or tagging friends. This helps in maximizing engagement and reach.
• Performance tracking: Track the performance of your contests with detailed analytics and reporting features. This helps you understand what works best and optimize your contest strategy accordingly.

• Comprehensive contest management: Gleam offers various features for creating and managing contests.
• 100+ integrations: Integrate Gleam with the marketing & social apps you already use.
• Detailed analytics: This feature provides valuable insights about your contest performance.
• Email capture: Gleam provides a smart way to build your email list.

Expensive for small businesses: Gleam's pricing plans can be expensive if you need more advanced features. You need to evaluate whether the investment aligns with your budget and needs.

Complex Setup: The tool's extensive features can make the initial setup complex and time-consuming.

• Prop plan: $97/month.
• Business plan: $397/month.
• Premium plan: $997/ month.

ShortStack is an Instagram marketing tool for creating and managing Instagram contests and giveaways. Get access to customizable contest templates, entry methods, and performance tracking.

• Multiple entry methods: Offer various entry methods to encourage participation, such as following your Instagram account, liking a post, or tagging friends. This helps in maximizing engagement and reach.
• Performance tracking: Track the performance of your contests with detailed analytics and reporting features. This helps you understand what works and optimize your contest strategy.
• Widget: ​​Embed on your website or publish it as a standalone page

• Comprehensive contest management: ShortStack offers many features for creating and managing contests, which helps in effective contest execution and engagement.
• 100+ interactive templates: The contest templates allow you to create professional-looking contests that match your brand's style. This supports a consistent and branded content creation strategy.
• Detailed performance analytics: The analytics features provide valuable insights into your contest performance, helping you optimize your strategy.

• Expensive for small businesses: ShortStack's pricing plans can be expensive for businesses just starting and needing more advanced features.
• Complex setup: The tool's extensive features can make the initial setup complex and time-consuming. Greater training time may be required before use.

• Business plan: $79/month.
• Pro plan: $199/month, access increased stored entry limit.
• Enterprise plan: Custom

Kommo is the ultimate tool, pulling from all categories of Instagram marketing tools. With Kommo, you can maximize your efforts in scheduling, giveaways, ads, hashtags, and video creation. Additionally, Kommo has scheduling, ads, and analytics features, making it a more comprehensive Instagram marketing tool for 2024.

By taking advantage of Kommo’s features, you can send powerful, personalized, and effective Instagram messages that drive engagement, boost sales, and foster long-term customer relationships.

Take your Instagram marketing strategy to the next level by discovering the full range of Kommo’s functionalities. Learn how Kommo can boost your business revenue with improved Instagram marketing. Book a demo and try Kommo for free; no credit card is required.