Elevate your business with Google CRM

The Google business workspace was designed primarily to accelerate interaction between team members. However, integrating a CRM into your Google products will expand functionality to include better client communication. Using a Google CRM turns your Google workspace into a customer relationship management hub.

Let’s go through the reasons why you need a Google CRM 👇

With the rise of cloud-based software, Google products have become the go-to option for everyone. Integrating them with a CRM increases their efficiency and provides easy access to the platform that everyone already uses.

Using a CRM ensures that all communication with clients, whether via Gmail or Google Meet, is logged and conveniently available within the CRM platform. Your communication and information base is centralized in one place.

By centralizing client data and communication within a CRM system, your team can easily save time looking for information and lower the chance of data entry errors.

Integrating Google Workspace with a CRM system allows you to set up automatic follow-up emails, schedule appointments, and pre-record updates for various common actions or triggers.

While Google Workspace already provides Docs, Sheets, Slides, and Google Drive as collaboration tools, integrating a CRM improves the effectiveness of these applications especially with client interactions.

It can be very easy to confuse Google Workspace with a CRM, but they are different. Even though Google Workspace provides the applications in one environment, each app can only be accessed separately. However, using a Google CRM brings all these applications to one place, so you do not have to keep switching from one app to another.

The tech industry has solutions that could help scale up your brand. However, we have helped with a compilation of the top Google CRM software you could consider at a glance.

If you are looking for the ultimate CRM solution, Kommo might be the one for you. Not only is it cheaper than most solutions in the market, but it also offers more integrations.

Kommo helps you increase sales using its integration with Google products. It provides you with an ultimate CRM system, including:

🎯 Captured and centralized conversations and interactions from different channels

✂ A customizable sales pipeline that automates tasks and follow-ups with the ability to monitor your team’s performance.

🎨 Offers your customers a personalized experience, no matter their location.

Now, let's delve deeper into how these Google integrations Improve workflows with Kommo 👇

Sending emails to clients is one thing that has yet to get outdated. Sometimes, you want to inform them about a new product or promotions that you are running.

The Gmail integration with Kommo adds new features to your account:

• 2-way synchronization of Gmail + Kommo
• Send out emails in lead cards
• Automate emails in the Digital Pipeline

By integrating Gmail with the Kommo inbox, you can receive emails directly into your account without needing to check your email constantly. This smart system adds your clients and their communications to a lead card after they send you an email, keeping everything in a single place for that client.

To integrate Gmail in Kommo, add it to the Mail > Settings section. You then need to authorize the connection, and that's it. The emails will be imported into the Kommo Inbox, and you can start using Gmail in your account.

Google Forms and spreadsheets are popular tools for gathering and storing useful client data.

With the Kommo + Google Sheets integration, you can connect your forms and sheets directly to the Kommo pipeline.

1. Google Forms syncs with Google Sheets

Whenever the form has been filled out, the sheet is updated with data

1. Google Sheets syncs with Kommo

Every new row in your spreadsheet automatically creates a new lead in your Kommo pipeline. 😎

This feature allows you to track everything in real time. You can view all client requests and respond to them immediately. There’s more! You can also:

• Choose which field in the column matches the field in Kommo
• Map them to custom fields that you've created in Kommo
• Create new fields while mapping
• Add tags and choose users responsible for certain clients and sections

You can also learn about the integration process by watching this 👇

Advertising is an essential tool for any brand to reach the public eye. This is where Google Ads comes in.

In Kommo, the Google Ads trigger allows you to show ads to leads while they move through the sales pipeline. This is a great way to stay top-of-mind and keep a potential customer interested. With Kommo's Google ads trigger, you can customize your leads' advertising experience by providing different ads according to their pipeline state!

The Google Ads integration gives new features to your account:

• Google Ads Automation in the Digital Pipeline
• Add leads to your Google Ads campaigns

The Kommo team built and designed the Google Ads integration. To set up the trigger, you will need a Google Ads account with permission to use Customer Match.

Once you have access to Customer Match, follow these steps to create the trigger 👇

• Go to the Leads section
• Click Automate
• Select the stage you want to add the trigger and click on an empty slot
• Select Google Ads

• Next, a window will appear, and you fill in the necessary information.

With these steps, your Google Ads trigger is running!

Google Business Messages helps you go beyond the basic Google My Business review management. Google My Business (or GMB) lets you connect with clients, list your products and services, and post business updates.

With Kommo, you can easily ask your clients for reviews in many ways. This will help you get more reviews and boost your business. Kommo + Google Business Messages integration adds some important new features to your account, including:

• A Chat button to your Google business card.
• Lead capture from Google, Google Maps, and your Google AdWords.
• Using a chatbot to respond to Google Business Messages.

As your business grows, responding to and organizing your clients’ messages can become challenging. However, integrating Kommo as your CRM solution changes all of this.

Kommo gives Google Analytics users complete CRM software and a more innovative Messenger-based approach to sales and marketing. With this integration, you can structure and automate your sales process to manage and create loyal customers.

The Google Analytics integration adds new features to your account:

• Forms in Kommo will contain Google Analytics user data.
• Lead data transfer from Kommo to Google Analytics.

⚒️To use this integration, you will need:

• Kommo Advanced or Enterprise plan
• Google Analytics account

Google Calendar is a tool for managing time, organizing schedules, and coordinating events. It also allows you to add appointments and create reminders.

Syncing your tasks in Kommo with Google Calendar helps you ensure that no task is overlooked. To do this:

• Open Kommo’s homepage and log into your account.
• Go to the Calendar section in the left-side menu bar, then click Sync in the upper right corner.

• Next, tap on Google, and you’ll be transferred to a separate page where you can log in and authorize your Google account.

Easy peasy!

Once your accounts are synced, you can view your Kommo tasks on your desktop or mobile. When you edit or delete your tasks on Kommo, they will automatically appear on your Google Calendar.

As mentioned earlier, Kommo is the first messenger-based CRM platform specially designed to help small businesses thrive. Kommo integrates with Google products like Gmail, Google Sheets, Google Ads, Google Analytics, Google Calendar, and Google Business Messages. This takes your contact management process to the next level, and Kommo provides an easy way to integrate.

Let us consider some Kommo features that make it the perfect tool for your Google product integrations.

One of the major advantages of a Google CRM is that it brings all your different platforms into one space. This way, you do not have to juggle between various Google platforms and losetime better spent elsewhere. Use them on one platform; Kommo offers tons of great Google products that you can integrate easily into one.

As you interact with your clients through various means and on various platforms, be it Google Business Messages, WhatsApp, or Gmail, Kommo's unified inbox allows you to centralize these messages into one place. This prevents you from juggling platforms and keeps your business running effectively and efficiently.

Kommo creates lead cards for every client, giving you quick access to chat history and contact details. Lead cards can also be automatically created from leads obtained from Google Forms and Google Sheets. This way, your sales reps can effectively manage and organize leads, log discussions, and set follow-up reminders.

Kommo also categorizes leads from Google Business Messages, Google Sheets, and other channels into the sales pipeline stages, which gives you a clear view of your sales process. Thanks to this, you can effectively convert leads into lifelong clients. 🤝

With Kommo, you can easily create personalized templates for interacting with your clients, such as responding to Google business messages. You can also easily transfer details from your client’s lead profile to make it more personalized. This lets you respond quickly to potential and existing clients with a personal touch.

Kommo offers a no-code chatbot that helps you stop responding manually and delegates tasks automatically. It will collect information and classify leads to turn your visitors into clients, showing you information like total launches, active sessions, and conversion rates.

A Net Promoter Score (NPS) measures customer experience programs. It also measures the loyalty of customers to a company. You can easily use Kommo’s automated survey to get feedback from your clients. Following up on their response and resolving any concerns to keep your clients satisfied.

Now that we've covered Google integrations, it's time to get started with Kommo and its Google integrations. Our team is happy to answer questions or make a CRM onboarding session for your entire team.

💬Chat with us here on the website or within your account

🤓Book a free demo session with the team

👩‍💻 Log in to your Kommo account

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