Most often, entrepreneurs run marathons to attract a new audience and sales purposes.
Here are some tips to help you create your own marathon:
First, do market research, establish your target audience, and understand existing gaps in the market in the area your business operates. Make sure the content you deliver is suitable and creates value for the audience you are trying to attract.
Choosing a topic is straightforward - you can simply ask your subscribers what topic they would like to explore further. You can also analyze your posts or google search statistics to see which topics are trending and facilitate the most engagement.
During the marathon, you can showcase your case studies, videos, educational materials with tasks, or any other creative content you come up with 😌
Start by providing a definite timeline of all the activities that will take place during the marathon. This will let your participants know what to expect and help them stay motivated throughout the program.
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Rewards for the participation 🎁
There must be some kind of incentive for the participants, motivating them to engage in the marathon until the end. This can include a discount on the main course, a promo code, a certificate, etc.
The ideal marathon duration is 3-4 days. If you make it longer, then there is a risk that the audience might lose motivation and drop out. Keep in mind that you will keep losing participants each day, with only the “hottest” and most interested users reaching the end.
⬇️Check out an example of a marathon chatbot: