Introducing WhatsApp coexistence: Connect one number on two platforms

March 28, 2025

2 min.

🚀 WhatsApp just got better with its latest feature - WhatsApp co-existence!

The dilemma of losing the phone number attached to the WhatsApp business app when switching to WhatsApp Cloud API has just ended!

Now, it is time to enjoy the best of both worlds! With the new WhatsApp coexistence feature in Kommo, you can now use the WhatsApp Business App and WhatsApp Cloud API together on the same number.

Let’s plug you into how you can do more with WhatsApp coexistence!

WhatsApp coexistence

WhatsApp coexistence

Introducing WhatsApp coexistence

The Coexistence feature is the latest update from WhatsApp that lets businesses use the same phone number on both the WhatsApp Business App and the WhatsApp Cloud API at the same time.

WhatsApp coexistence with Kommo

WhatsApp coexistence with Kommo

Let’s show you how to stop juggling between platforms but co-exist with WhatsApp 😉

6 major ways WhatsApp coexistence helps businesses scale

1. Use the same number on both platforms

The main advantage of the WhatsApp coexistence feature is that you can use the same number for your WhatsApp Business app and the WhatsApp Cloud API.

This enables your WhatsApp Business app to manage manual chats while Kommo’s Cloud API automates routine interactions on the same number.

2. Cost flexibility

With WhatsApp coexistence, you can send messages to your clients for free using the WhatsApp Business app, since business-initiated conversation and templates are paid on the WhatsApp Cloud API.

This allows you to use the WhatsApp Cloud API for mass campaigns while keeping direct, one-on-one chats cost-free.

3. Instant lead capture and sync

WhatsApp coexistence lets you sync leads from your business app and Cloud API. Once the number is connected, the leads appear on your WhatsApp business and WhatsApp Cloud API, so you don’t have to copy and paste contacts manually.

4. Mix automation with human touch

The WhatsApp coexistence feature allows you to easily enjoy superior automation features if you’ve only been using the WhatsApp Business app or WhatsApp Lite integration.

Kommo WhatsApp Cloud API offers automation features like chatbots, website chat buttons, AI, and AI agents.

5. Sync messages on the WhatsApp business app and API

The WhatsApp coexistence ensures that no matter where your conversations start, you have it on your phone and the CRM. You can continue to chat with your clients on either platform, regardless of where it started.

6. Improve your message response time

The WhatsApp Business app has some limitations when sending high-volume messaging. This is where WhatsApp coexistence comes to the rescue! 💪 With the same number attached to the WhatsApp Cloud API, you can handle a lot of messages and send broadcast to a larger amount of people at the same time.

Frequently asked questions

You can read here to learn more about the connection process.

Oluchi Nifemi

On a journey to help people make the most of their lives, whether by writing content at Kommo or sharing behavioral life hacks, the message is one.

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