15 Instagram automation tools to use in 2024 for business growth

Instagram automation involves using third-party tools to manage your Instagram account, carry out manual or repetitive tasks, and interact with clients without human intervention.

The main aim of using Instagram automation is to save time and enhance engagement by automating repetitive tasks that need manual effort.

Many actions can be automated on Instagram, but Instagram's terms of service limit some actions for user safety. We will highlight the approved actions to help you operate within their guidelines.

Automating direct messages (DMs) can be a huge time saver, especially for accounts that receive many messages. Automation tools can be used to send welcome messages to new followers.

• Respond to specified keywords with prepared responses.
• Deliver promotional messages or updates.
• Respond to comments within the DM.
• Reply to the story mentions in the DM.

Automated messages must be relevant and tailored to sustain genuine interaction and spam classification.

One of the most common applications for Instagram automation is scheduling and publishing posts.

• Plan and schedule posts ahead of time, assuring consistency.
• Maintain a visual aesthetic by previewing how posts appear in the feed.
• Save time by creating and scheduling content in batches.

Automating post schedules allows for a consistent presence on Instagram, which is critical for engagement and follower retention.

Improve your customer relationship management on Instagram through automation by:

• Using chatbots to automate common requests and deliver rapid responses.
• Directing users to the appropriate information or help channels.
• Obtaining feedback via automated surveys.

Automation in customer service guarantees that followers receive prompt responses, boosting their entire experience and happiness.

When targeted toward a specific group, Instagram ads are more effective; automation helps you do this easily.

• Set up campaigns based on predetermined parameters.
• Using tools that alter ad expenditure and targeting dynamically in response to performance measurements.
• Ads should be scheduled to run most effectively for the intended demographic.

Automating ad management improves ad performance, ensures efficient use of advertising money, and leads to better outcomes.

Automation can include analytics and reporting, giving you vital insights into your Instagram performance without needing to collect human data.

• Track parameters, including following growth, engagement, and reach.
• Create detailed reports on post-performance to help determine the most effective material for your audience.
• Monitor trends and deliver actionable insights based on data analysis.

By automating analytics and reports, users can make more educated decisions about their Instagram strategy, content performance, and audience preferences.

Now that we have discussed what can be automated without Instagram flagging your account let us discuss the top 15 tools to help you grow your business.

Instagram automation tools perform various functions to help improve your marketing strategy. This outline would outline the main features of what each tool can do for your brand.

Now, let’s look at each tool in detail. 🤭

Kommo is the world's first messenger-based CRM that integrates seamlessly with Instagram, allowing you to capture leads directly from social media interactions and streamline their sales processes.

Kommo handles your DM automation, ensuring that every conversation with clients is fast and effective, leading to an increase in sales. Kommo's sophisticated automation capabilities distinguish it from other DM automation tools, making Instagram marketing even easier.

Kommo’s automation uses Kommo’s chatbot, also known as salesbot, to perform manual or repetitive customer relations tasks. Let’s check out Kommo’s automation features.

• Automating DM responses: Kommo allows you to automate your conversations with clients in the DM. Kommo does this using the following 👇
• Using keyword triggers: You can set your salesbot to recognize particular words or phrases, which prompts it to give predefined answers or perform specific actions. For example, you can set up an e-commerce chatbot recognizing ‘dress’ to provide a catalog of trendy dresses.👗

• Using icebreakers: Icebreakers automate conversations with new customers, giving them quick responses and personalizing their experience with your business.

• Using quick replies: With your salesbot, you can create messages using the quick-reply buttons. 🤖 This allows clients to respond to your message with a single tap, streamlining the conversation and making it easier and more convenient for your clients.

• Automating replies to Instagram stories: It can be easy to miss story mentions. Kommo allows every mention to pop up in your Kommo account and automates responses to it. This feature makes each client feel seen, building strong customer relationships and increasing brand loyalty.

• Automating replies to comments: Kommo lets you automate responses to comments on your posts and Reels. When a user comments under a post, it will appear in your Kommo account. You can follow up with them and turn them into potential customers. It also increases your page engagement with various promotions.

• Automated lead routing: With Kommo’s Instagram automation tool, you can route new leads to the right members on your team best equipped to answer any questions. 🤓 This saves your team time and provides clients with a more personalized experience.

• Automating follow-ups: You can fully automate follow-ups to ensure you waste no leads. For instance, if a potential client doesn’t respond to you for 3 days, you can set up your salesbot to send a follow-up message from the last chat.

• Automate document generation: Kommo’s document generation bot transfers data from Kommo lead cards to your document template. 📋 You can move anything from names to order details, which helps you send error-free custom-made documents with just one click.
• Measure customer satisfaction: Kommo allows you to automatically measure how satisfied your clients are with your services using the Net Promoter Score (NPS). This way, you know how your clients feel about your services and know the best ways to improve.

• Automate analytics and reports: Kommo automatically reports your interactions with your clients on the Kommo dashboard. You can see how many messages you have and how many leads you have won or lost.

• Base plan: $15/user/month.
• Advanced plan: $25/user/month.
• Enterprise plan: $45/user/month.

HubSpot is a CRM and Instagram automation tool that helps you manage customer relationships, automate marketing efforts, and gain insights through analytics.

• Content remix: HubSpot automatically helps you remix your content across various social media platforms. If you have created content for Facebook, you can easily remix it to work for Instagram.
• HubSpot AI: The HubSpot AI feature lets you craft on-brand copy at scale, avoid robotic-sounding AI content, to edit and publish content faster.
• Analytics and reporting: HubSpot provides insights with advanced analytics and reporting tools that track your Instagram performance.

HubSpot has various products designed to help with your business strategy. Each product has its pricing. The pricing featured is for HubSpot Content Hub.

• Free plan: $0/month.
• Starter plan: $20/month/seat.
• Professional plan: $800/month/3 seats.
• Enterprise plan: $1500/month/5 seats.

Manychat is one of many Instagram automation tools for automating direct messages on Instagram, allowing businesses to engage with followers, respond to queries, and send promotional content efficiently.

• Automated messaging: Manychat automates DMs on Instagram, which allows you to interact with clients, respond to queries, and send promotional content effortlessly.
• Chatbot integration: You can easily build custom chatbots that can handle customer service inquiries, provide product information, and drive sales.
• Engagement tracking: Manychat allows you to track engagement metrics and optimize your messaging strategy based on performance data.

• Free plan: $0/month.
• Pro plan: $15/month. This pricing increases with the number of contacts.
• Premium plan: Custom.

Hootsuite is a widely used Instagram automation tool that helps businesses schedule posts, manage engagement, and analyze performance.

• Post scheduling and publishing: Hootsuite allows you to schedule Instagram posts in advance, ensuring a consistent posting schedule without manual intervention.
• Automatic caption creator: Giving Hootsuite the idea behind your post, it can automatically generate a caption.
• Automatic hashtag generator: Hootsuite automatically generates hashtags for your post based on the content of the caption.
• Analytics and reporting: Hootsuite provides automatic insights with comprehensive analytics to help you understand your audience and optimize your content strategy.

• Professional plan: $99/user/month.
• Team plan: $249/3 users/month.
• Enterprise: Custom pricing.

Buffer is an Instagram automation tool that simplifies scheduling posts, tracking performance, and collaborating with team members across multiple platforms, including Instagram.

• Content scheduling: Buffer makes it easy to schedule posts across multiple social media platforms, including Instagram, ensuring a consistent online presence.
• Automated reports: Use Buffer’s analytics tools to track engagement, reach, and other key metrics, helping you refine your content strategy.
• Suggested hashtags: Buffer suggests hashtags for your content to help you reach your audience more effectively.
• Team collaboration: Collaborate with team members to plan, create, and publish content more efficiently.

• Free plan: $0/month.
• Essentials plan: $5/per channel/month.
• Team plan: $10/ per channel/month.
• Agency plan: $100/10 channels/ month.

Iconosquare is an Instagram automation analytics and management tool. It provides detailed insights and helps businesses optimize their social media strategies.

• Advanced automated analytics: Iconosquare provides detailed analytics on your Instagram performance, including follower growth, engagement rates, and post-performance.
• Scheduling and publishing: Schedule and publish posts directly from Iconosquare, ensuring your content reaches your audience optimally.
• Competitor analysis: Iconosquare lets you track competitors’ Instagram accounts to gain insights into their strategies and performance.
• Iconosqaure AI: Using the power of AI, you can spend less time brainstorming and more time creating. The AI tool gives you ideas for what to post.

• Single plan: $49/5 social profiles/month.
• Teams plan: $79/5 social profiles/month.
• Custom plan: Custom.

Sprout Social is a comprehensive Instagram automation tool that offers tools for scheduling posts, managing engagement, and analyzing performance across multiple social media platforms, including Instagram.

• Scheduling and publishing: Sprout Social allows you to automate the scheduling and publishing of posts on Instagram.
• Auto-responders and suggested replies in DMs: You can also automate replies to your clients in their DM.
• Hashtag discovery: Sprout Social helps generate hashtags automatically for your posts.
• Sourcing UGC: Sprout Social can also help find user-generated content to use for your brand.

• Standard plan: $199/per seat/month.
• Professional plan: $299/per seat/month.
• Advanced plan: $399/per seat/month.
• Enterprise plan: Contact sales team.

Adwisely (formerly known as RetargetApp) specializes in automating the creation and management of Instagram ad campaigns, helping businesses optimize their advertising efforts for better performance.

• Automated Ad campaigns: Adwisely helps you automate the creation and management of Instagram ad campaigns, optimizing them for better performance.
• Dynamic retargeting: Utilize dynamic retargeting to reach users who have previously interacted with your content or visited your website.
• Performance analytics: Monitor the performance of your ad campaigns with detailed analytics and adjust your strategy based on the data.

• Starter plan: $99/month.
• Standard plan: $249/month.

OnlySocial is an Instagram automation tool that uses Instagram messenger chatbots. This allows followers to message you and get help from a customer service or sales chatbot.

• Instagram sales bot: You can automate your social media replies, integrate your online stores with Instagram, and create massive campaigns.
• Automated RSS feeds: OnlySocial lets you distribute your blog content on Instagram using its RSS feed tool.

• Freelancer plan: $29/month.
• Entrepreneur plan: $49/month.
• Professional plan: $99/month

NapoleonCat is an Instagram automation tool that provides features for scheduling posts, managing customer interactions, and analyzing performance across multiple platforms, including Instagram.

• Social media management: NapoleonCat provides tools for scheduling posts, managing interactions, and tracking performance across multiple social media platforms.
• Customer service automation: Use automated responses to handle common customer inquiries and improve response times.
• Analytics and reporting: Gain insights into your Instagram performance with detailed analytics and reporting tools.

• Standard plan: $27/per user/month.
• Pro plan: $63/per user/month.
• Custom plan: starts from $465/month.

SocialPilot is a cost-effective social media management tool that offers features for scheduling posts, tracking performance, and collaborating with team members across multiple platforms, including Instagram.

• Automated scheduling and publishing: You can schedule and publish posts automatically on Instagram and across multiple social media platforms.
• AI caption generator: OnlySocial allows you to generate engaging content, captions, and hashtags using AI Assistant to analyze trends.

• Professional plan: $25/per user/month.
• Small team plan: $42.5/3 users/month.
• Agency plan: $85/6 users/month.
• Agency+ plan:$170/month.

FocalStudio is an AI tool for creating stunning images for your Instagram platform.

FocalStudio does the magic by generating and building images for you from what you typed in the AI chat.

• Automate ad creation: FocalStudio allows you to create ads to fit various themes using their AI.
• AI image generator: FocalStudio helps you generate images based on your themes and classifies them as good or bad.
• Automates size reframing: FocalStudio’s AI generator recreates your images to fit into different social media platforms.

To get FocalStudio’s pricing, you must contact a member of their team. However, you can try out its features for free for a limited time to see if it works for your team.

Kicksta is a follower growth tool that uses automated engagement to attract genuine followers interested in your content, helping you grow your Instagram audience organically.

• Follower growth: Kicksta uses automated engagement to attract genuine followers interested in your content, helping you grow your audience organically.
• Targeting options: Define your target audience using specific hashtags, locations, and competitor accounts to attract relevant followers.
• Performance tracking: Monitor the growth of your followers and engagement with performance tracking tools.

• Kickoff plan: $39/month.
• Starter plan: $69/month.
• Advanced plan: $129/month.
• Ultimate plan: $219/month.

Nitreo is an Instagram growth tool that automates liking, following, and commenting to increase your followers and engagement, using advanced targeting options to reach the right audience.

• Automated growth: Nitreo automates the process of liking, following, and commenting to increase your Instagram followers and engagement.
• Advanced targeting: Use advanced targeting options to engage users based on hashtags, locations, and competitor followers.
• Analytics: To refine your Instagram strategy, use detailed analytics to track your growth and engagement metrics.

• Intro plan: $39/month.
• Essential plan: $69/month.
• Speed plan: $119/month.

Inflact is a versatile Instagram automation tool that offers features for scheduling posts, automating direct messages, and analyzing performance to optimize your Instagram strategy.

• Post scheduling: Inflact helps brands and creators to schedule Instagram posts, Stories, and IGTV videos in advance, ensuring a consistent posting schedule.
• Automated direct messaging: Infact lets you use automated direct messaging to welcome new followers, respond to queries, and send promotional messages.
• Analytics: You can monitor the performance of your content with detailed analytics to help you adjust your strategy based on the data.
• AI hashtag generator: Inflact automates your hashtag-generating process by using AI to make them for you.

• Basic plan: $54/per account/month.
• Advanced plan: $64/per account/month.
• Pro plan: $84/per account/month.

Pulling from various Instagram automation tools, Kommo is the ultimate tool that synergizes all your automation efforts. Its effective DM automation strategy ensures that no efforts are wasted. Additionally, Kommo has ads and analytics features, making it a more comprehensive Instagram automation tool for 2024.

Using Kommo’s powerful functionalities, you can send personalized and effective Instagram messages that drive engagement, boost sales, and build long-term customer relationships.

Transform your Instagram marketing strategy by discovering the full range of Kommo’s Instagram automation functionalities. Learn how Kommo can improve customer relationships and boost revenue with improved automation. Book a demo and try Kommo for free; no credit card is required.